SOURCE: Responsys

May 02, 2006 08:00 ET

Responsys East Coast Leaders Forum a Huge Success for Marketers

Customers, Partners and Industry Experts Meet in New York to Share and Learn Best Practices for Email and Multi-Channel Marketing

REDWOOD CITY, CA -- (MARKET WIRE) -- May 2, 2006 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, hosted its biannual Responsys Leaders Forum last month in New York. Nearly 100 marketing professionals including representatives from Continental Airlines, Helzberg Diamonds, Intrawest, John Deere Credit, KeyBank, OgilvyOne, Playboy, philosophy, The Sharper Image, Trisept Solutions and VeriSign met to explore best marketing practices and discuss the importance of an integrated lifecycle marketing approach. During the two-day event, industry experts and Responsys customers presented the latest strategies in email and multi-channel marketing and the importance of customer engagement throughout various lifecycle stages.

"The Responsys Leaders Forums offer our customers an excellent opportunity to connect with their peers and other marketing leaders to get answers to pressing questions around how to deliver better marketing in a more automated and coordinated way," said Dan Springer, CEO of Responsys, Inc. "This year's Forum was extremely successful in giving our clients access to best practices to automate and build equity in their email programs by engaging in our proven Individualized Lifecycle Marketing (ILM) approach."

Springer kicked off the Forum by addressing the state of the email marketing industry and the need for marketers to move to a new level of relevancy and integration with other channels. Next, Shar VanBoskirk, Senior Analyst at Forrester Research, shared key marketing imperatives, best practices, and other major themes for 2006 and beyond, including the increased importance of multi-channel integration.

Arthur Middleton Hughes, database marketing expert and Vice President, Solutions Architect of KnowledgeBase Marketing, presented the latest strategies on how to capitalize on data and analytics to drive customer retention, satisfaction and loyalty. It was followed up by a lively panel discussion "The End of Email List Growth (and What to Do About It)," chaired by VanBoskirk with panelists Kevin Lee, Executive Chairman and Co-founder of Did-it.com, Jeanniey Mullen, Partner and Email Marketing Director at OgilvyOne, and Heather Palmer Goff, Director of ISP Relations and Deliverability for Responsys.

"This year's Responsys Leaders Forum proved to be their best event yet," said Tina Hernandez, Sr. Analyst, Interactive Marketing at Continental Airlines. "It was a great opportunity to meet other Responsys fans -- old and new -- as well as hear from top marketing experts on increasing the value from our email marketing programs and creating truly differentiating customer experiences."

The much anticipated session at the Forum was the "Extreme Email Makeovers" session led by Barry Stamos, Senior Director of Strategy for Responsys. Attendees saw "before and after" scenarios from Helzberg Diamonds, philosophy and StubHub on how to instantly transform their "ugly duckling" emails into "swans" by applying simple, yet proven email marketing techniques and best practices.

"Hearing from recognized thought leaders and business experts on generating customer loyalty through a unified multi-channel user experience proved extremely valuable," said Monica Wilkens, Director of Marketing for Helzberg Diamonds. "I couldn't have been more pleased with the event and look forward to next year's."

Attendees also had an opportunity to hear from best-selling author and columnist Jeffrey Eisenberg on how to implement new breakthrough marketing techniques to inform, educate, and compel customers. Eisenberg, Chief Persuasion Officer and Co-founder of Future Now, Inc., also shared his secrets for helping customers differentiate themselves in a crowded market.

"We have seen proven success with our clients in utilizing Responsys' industry-leading lifecycle marketing approach and methodology," said Jeanniey Mullen, Partner and Email Marketing Director at OgilvyOne. "The Forum brought it all to life, with the right mix of senior-level marketing presentations, coupled with smaller, interactive workshops and technology-based discussions that enabled us to walk away with a clear focus, concrete ideas and action plans for the future. The three-way collaboration between Responsys, Ogilvy and our clients offers us assurance that we are taking the most well-rounded approach to driving results. I'm happy to have been a part of such a well planned and executed Leaders Forum."

About Responsys

Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company's industry-leading email marketing platform, Responsys Interact®, empowers marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing™ -- the automated, scalable process of delivering highly relevant email messages at perfectly timed moments in the customer lifecycle. Recognized as a market leader by both Forrester Research and JupiterResearch, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Lands' End, Office Depot, PETCO, Salesforce.com, and The Sharper Image. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago and San Francisco. For more information, visit www.responsys.com.

Contact Information

  • Contact:

    Carolyn Love
    Responsys, Inc.
    (650) 801-7433
    Email Contact