SOURCE: Responsys


March 09, 2011 08:00 ET

Responsys Enhances Existing Integration With Adobe Online Marketing Suite to Help Marketers More Easily Bridge Web Analytics Data and Marketing Campaigns

Update Automates Previously Manual Processes to Unlock the Value of Web Behavior Data

SALT LAKE CITY, UT--(Marketwire - March 9, 2011) - Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today announced at Adobe Omniture Summit 2011, where Responsys is a platinum sponsor, enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture, aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns. 

The update to the Responsys integration, which leverages Adobe Genesis, Adobe's technology for automating integrations between partner technologies and the Adobe Online Marketing Suite, gives marketers a new level of power and ease of use by automatically summarizing web analytics data that is captured by Adobe SiteCatalyst, powered by Omniture, into pre-defined audience segments within the Responsys Interact user interface. Without any manual work or technical resources required, Responsys Interact users can instantly target campaigns based on who has recently browsed, purchased, or abandoned a shopping cart on their website. Responsys has integrated these pre-built audience segments into Responsys Interact's Filter Designer so that users can now easily build cross-channel targeting rules that combine behavioral attributes from the website with other channels; for example, people who have neither purchased on the website recently, nor engaged with campaigns on other channels. This allows marketers to quickly create and launch marketing campaigns aimed at reaching these crucial audiences.

"Data is only valuable when it's actionable and helps our business grow," said Jonathan Petrino, eMarketing Coordinator with Thomson Reuters. "The Responsys and Adobe integration provides us with the right tools to rapidly identify the most critical segments of our audience and formulate marketing campaigns to easily communicate with them. The insight from this data integration will be critical in allowing us to continue to create deeper relationships with our customers."

"Adobe is focused on working closely with marketers to create valuable and meaningful connections with their target customers," said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe. "Through our ongoing partnership with Responsys, an accredited Adobe Genesis partner, our customers are better equipped to leverage today's technology to translate their data into smart business decisions."

"Responsys' updates to its integration with the Adobe Online Marketing Suite allow our clients to more quickly and easily respond to key customer behaviors on the website," said John Berkley, Vice President of Products at Responsys. "The long-trusted relevance and impact of web remarketing campaigns is now even more accessible to marketers aiming to boost their customer engagement." 

Global brands such as Avery®, Dollar Thrifty Automotive Group,, Intrawest,, and Thomson Reuters currently use Responsys and Adobe to power their data-driven marketing campaigns to increase ROI and make smarter business decisions. 

Scott Olrich, Chief Marketing and Sales Officer of Responsys, will deliver a keynote presentation at the Adobe Omniture Summit titled, "Welcome to the New School of Marketing" on Thursday, March 10 at 9:10 a.m.

Responsys Interact integrates with Adobe SiteCatalyst through Adobe Genesis, powered by Omniture. For more information about the Responsys and Adobe SiteCatalyst integration, please visit:

About Responsys
Responsys is a leading provider of on-demand software that enables companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Newegg, PayPal, Qantas, and Southwest Airlines. For more information about Responsys, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact