SOURCE: Responsys

February 29, 2008 13:04 ET

Responsys Expands Operations in Asia Pacific

Responsys Asia to Bring On-Demand Marketing to Global Brands in Asia Pacific; New Singapore Office Will Help Local Marketers Deliver Highly Individualized, Multichannel Marketing Campaigns

SINGAPORE--(Marketwire - February 29, 2008) - Building on strong business performance and rapid customer acquisition worldwide, Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the expansion of its operations in Asia Pacific with the launch of Responsys Asia. Through a new office in Singapore, Responsys will bring its on-demand, multichannel marketing platform to a wide range of customers in the Asia-Pacific region, helping them dramatically improve the efficiency and effectiveness of their targeted email, direct mail and mobile marketing programs.

"Marketers in Asia are eager to reach their tech-savvy customers via the latest, cutting-edge marketing techniques, and we're thrilled to help them lead the charge," said Dan Springer, Chief Executive Officer of Responsys. "In this part of the world in particular, consumers are extremely comfortable jumping from the web to mobile and back again -- and Responsys' leading marketing solutions will help brands reach consumers with highly relevant messages wherever they are. Responsys Asia is extremely well positioned to serve multinational marketers based in the fast-growing Asia Pacific region."

Based in Singapore, Responsys Asia will provide the full range of Responsys products, solutions, services and support to marketers in the region. Responsys Asia joins a growing list of international locations for Responsys, which opened a London office in 2000 to serve the European market. In the next year, Responsys plans to add offices in other international markets as well.

"The rapidly evolving market in the Asia Pacific region made Singapore the obvious choice to expand our global operations," said Rob Stanley, managing director of Responsys Asia, who joined Responsys from Epsilon, where he served as director of Asia. "Marketers in Asia are increasingly looking to adopt sophisticated multichannel marketing solutions -- and Responsys Asia is excited to work hand-in-hand with marketers to help them boost customer retention, build their brands and increase ROI. Our highly experienced team in Singapore looks forward to offering strategic services to the leading multinational marketers in Asia."

With revenues growing at over 50% a year, and over 98% customer retention rate, Responsys is a fast-growing market and technology leader in multichannel, on-demand marketing. The top marketers in the world rely on Responsys products and services to enable great marketing across email, direct mail and mobile channels -- boosting customer retention, driving brand loyalty and dramatically increasing ROI.

Responsys' outstanding growth worldwide and high customer-retention rates are a result of the company's ability to deliver scalable on-demand technology and strong channel integration alongside an award-winning services organization. The year ended on a high note for Responsys and its clients as Forrester Research named Responsys a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q4 2007" (December 2007). According to Forrester's vendor summary, "Responsys Continues Its Email Reign" (December 20, 2007), Responsys has "first-rate functionality" that makes it "one of the strongest performers in our study."

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Media Contacts:
    Responsys:
    Kimberly Canedo
    Email Contact
    Tel: +1 (650) 801-7517

    Responsys Asia:
    Fathiah Jamal
    Email Contact
    Tel: +65 63276560