SOURCE: Responsys


March 14, 2012 08:00 ET

Responsys Expands Operations to Latin America

Responsys Acquires Minority Stake in Pmweb, a Leading Provider of Digital Marketing and CRM Solutions in Brazil

SAN BRUNO, CA--(Marketwire - Mar 14, 2012) - Responsys, Inc. (NASDAQ: MKTG), a global provider of email and cross-channel marketing solutions, today announced that it has acquired a minority stake in Pmweb, a leading digital marketing and CRM solutions provider in Brazil. The acquisition will enable Responsys to expand its geographic footprint into Latin America, a region where the use of digital marketing channels like email, mobile, social, and display are on the rise.

"Brazil and Latin America are large and rapidly growing markets and represent a strategic growth opportunity for Responsys," said Dan Springer, Chairman and CEO of Responsys. "Pmweb has a highly experienced team of marketers and an impressive client list, but more importantly it shares our commitment to customer success and working with the best people and brands in the world. We look forward to partnering with Pmweb to help leading marketers in Brazil and throughout Latin America increase customer engagement and ROI through smart interactive marketing."

Operating locally as PmwebResponsys, the company will be building on an impressive list of customers in Latin America and parts of Southern Europe, including Holiday Inn, Pestana Hotels (worldwide), Atlantica Hotels (Choice Hotels in Brazil), Melia Hotels (Spain), Iberostar (Spain), and Beach Park (Brazil). PmwebResponsys serves its customers with over fifty employees across offices in Porto Alegre and Sao Paulo, Brazil.

"The partnership with Responsys gives our customers access to the world's leading email and cross-channel marketing platform, enabling them to reach consumers across an increasingly digital customer lifecycle and create long-term competitive advantage," said Tarik Potthoff, Founder and CEO of Pmweb. "This powerful solution will be critical in helping us to expand our customer base in Brazil and beyond."

Pmweb's current products and services will be fully supported, with existing customers having the opportunity to migrate to the Responsys Interact Suite. Customers will also have access to Responsys' extensive global network of professional services and support infrastructure.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, display and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit

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Contact Information

  • Contact:
    Laura Schierberl
    Responsys, Inc.
    (650) 745-1776
    Email Contact