SOURCE: Responsys

June 14, 2007 08:00 ET

Responsys Extends Market Leadership With 50 Percent Year-Over-Year Growth

New Customers Coupons, Inc., Investor's Business Daily, and The Occasions Group Embrace On-Demand Marketing to Improve the Effectiveness of Their Email Campaigns

REDWOOD CITY, CA--(Marketwire - June 14, 2007) - Responsys, a global provider of on-demand email and marketing automation solutions, is continuing its market momentum with 50 percent year-over-year growth. Responsys, which recently completed its 10th consecutive profitable quarter, is the top choice of a rapidly-growing number of marketers worldwide who have embraced its Individualized Lifecycle Marketing™ vision and leading on-demand marketing platform as the best way to improve the efficiency and effectiveness of their email, direct mail, and mobile marketing programs.

Leading companies that recently implemented Responsys to design, automate, and optimize their email and lifecycle marketing programs include: Coupons, Inc., Carlson Marketing Worldwide, Fingerhut Direct, Investor's Business Daily, Mohegan Sun, The Occasions Group, and YouSendIt. Responsys has also added 24 Hour Fitness, Apple Computer, Chicago Sun-Times, and DraftFCB to its customer base through its recent acquisition of predictive analytics and contact optimization leader Loyalty Matrix.

"Responsys combines a compelling vision of an on-demand marketing future with a powerful technology and an extremely talented services team that understand our needs and requirements," said Steven Boal, CEO of Coupons, Inc. "They are one hundred percent committed to helping us achieve our marketing goals today and have the product and team that can help us realize our broader customer-focused objectives, beyond one-off marketing campaigns and high-volume email blasts."

Responsys, which is top ranked by both Forrester Research and JupiterResearch, also continues to attract top marketing talent from competitors and the marketing industry at large. In April, Responsys added former Yesmail president Ed Henrich as vice president of strategic services. The company most recently appointed former DoubleClick executive John Nugent as vice president and general manager of EMEA.

"Our company's success is based entirely on our customers' ability to effectively leverage our solutions to drive better campaigns, more integrated marketing, and ultimately a differentiated customer experience," said Dan Springer, CEO of Responsys. "We are committed to continually advancing our solutions to support the needs of multichannel marketers through improvements to our on-demand marketing platform to support automation and integration, acquisitions of new offerings such as Loyalty Matrix, and the addition of important strategic marketing resources such as Ed and John who can guide our clients to the next level of customer-centric marketing."

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO,, and The Sharper Image. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact