SOURCE: Responsys

November 30, 2007 13:31 ET

Responsys Garners Top Industry Accolades for Creative Services Excellence

Responsys Creative Services Team Continues to Gain Top Honors for Its Work on LEGO, Philosophy and Virgin America Interactive Marketing Campaigns

REDWOOD CITY, CA--(Marketwire - November 30, 2007) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has received four W3 Awards from the International Academy of Visual Arts (IAVA). The W3 Awards honors outstanding websites, web marketing campaigns and web videos created by some of the best interactive agencies, designers, and creatives worldwide. More than 2,700 entries were submitted for this year's competition. Responsys received four W3 Awards for the following online marketing campaigns: Virgin America's "Name the Plane" email contest; philosophy's holiday 2006 promotion; philosophy's "Shower for the Cure" email campaign; and LEGO's monthly newsletter.

"We were incredibly impressed by the quality and creativity of this year's entries. W3 winners continue to raise the bar in web development and design, push the limits of web advertising creative and pioneer the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work," said Linda Day, the director of the IAVA. "On behalf of the entire Academy, we applaud our winners as they continue to advance Internet creativity and greatly contribute to the burgeoning online world."

Throughout the year, Responsys has won multiple creative awards including two prestigious ADDY Awards for its creative work for philosophy, featuring integrated interactive elements including viral emails, contests, personalized landing pages and microsites. Most recently, Responsys received four IAVA Davey Awards which honor the creative excellence of smaller agencies and companies worldwide.

"Responsys has one of the most innovative and effective creative services teams in the industry," said Julian Scott, senior director of creative services for Responsys. "Our goal is to make it easy for brands to deliver their message through outstanding creative work that has high impact and performs exceptionally well. We're very honored to be recognized by the experts at the IAVA for our efforts on our clients' behalf."

About the W3 Awards

The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning websites, web videos and online marketing programs. Simply put, the W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit for a full member list and additional information. For more information about the W3 Awards, please visit

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact