SOURCE: Responsys


August 22, 2011 23:13 ET

Responsys Holds New School Marketing-In-Action Tour

Seminars in Sydney and Melbourne Are Designed to Help Marketers Capitalise on the Highest ROI and Fastest Growing Interactive Channels

MELBOURNE, AUSTRALIA--(Marketwire - Aug 22, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced that it will be holding complimentary, one-day seminars in Sydney and Melbourne to demonstrate New School Marketing in action and how marketers can capitalise on the highest ROI and fastest growing interactive channels.

At the Responsys New School Marketing-In-Action Tour, marketers will learn how to realign strategies, budgets, and skills around the channels that consumers embrace today -- email, mobile, social, and the web. Speakers will include Responsys executives, product experts, marketing strategists and technical specialists, as well as Responsys customers including Jeanswest.

"The New School Marketing-In-Action Tour is a great forum for Australian digital marketers to connect, network and learn first-hand how brands can drive increased engagement and revenue through digital and interactive channels," said Simon O'Day, Vice President of Responsys in Asia-Pac.

"Today's most successful marketers realise that customer relationships are increasingly interactive and that is what is driving the New School Marketing revolution," said Scott Olrich, Chief Marketing and Sales Officer of Responsys. "The New School Marketing-In-Action Tour will challenge the status quo and teach marketers to think differently on how to maximize the ROI of the key interactive channels -- email, mobile, social, and the web -- driving greater brand loyalty and stronger relationships with their customers."

Responsys New School Marketing-In-Action Tour attendees will:

  • Learn where their brand falls on the New School Marketing adoption curve and what it's going to take to move their program to the next level.
  • Learn how marketers can benefit from new technologies to deliver on the digital, interactive, and dynamic expectations of today's consumer.
  • Hear the latest best practices and strategies to leverage email, mobile, social, and the web to engage customers and drive increased revenue.
  • Benefit from networking with peers, partners and fellow marketers from some of the most progressive brands in the world.

New School Marketing-In-Action Tour Dates and Locations:

Sydney -- 20 September, The Four Seasons
Melbourne -- 22 September, Sofitel Collins

For more information on the Responsys New School Marketing-In-Action Tour and to register, please visit:

To download Responsys' 2011 Big Australian Report, which is Australia's largest ever study into the digital marketing activities of Australian enterprises, please visit:

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, LinkedIn, Newegg, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit

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