SOURCE: Responsys

November 13, 2007 12:30 ET

Responsys and Integrato Partner to Optimize Timing and Relevance of Direct Mail Marketing Communications

Leading On-Demand Marketing Providers Join Forces to Accelerate Execution of Highly Individualized and Integrated Multichannel Marketing Campaigns

REDWOOD CITY, CA--(Marketwire - November 13, 2007) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced a strategic partnership with Integrato, a leader in high-impact direct mail marketing communications, to help marketers accelerate the creation and delivery of highly individualized and integrated multichannel marketing campaigns. Combining the Responsys Interact® on-demand marketing platform with Integrato's advanced print-on-demand technology and expert marketing services, the joint solution enables a consistent, superior customer experience across email, web, and print channels.

"With some of the fastest turnaround times in the industry, Integrato makes it possible for our customers to execute direct mail campaigns with virtually the same degree of timeliness and relevancy achieved in their email campaigns," said Scott Olrich, CMO of Responsys. "Our customers are some of the most sophisticated marketers in the world and have complex marketing requirements. Together, Integrato and Responsys enable marketers to execute extremely customized direct mail pieces at perfectly timed moments in the customer lifecycle -- all at a significantly lower cost than traditional, large scale print campaigns."

The Responsys - Integrato integrated print on-demand offering combines the world-class features of the Responsys on-demand marketing platform with Integrato's Trigger Solutions, a combination of event, transaction and behavior-driven direct mail solutions. The integrated solution will dynamically build individual direct mail pieces based on customer behaviors and preferences, including all text and images. Through the solution, marketers can trigger the delivery of direct mail to one individual at a time -- which is printed and mailed the next business day -- without having to wait/batch large numbers of pieces together to make it cost effective. As such, marketers can enjoy greater efficiency, effectiveness and overall ROI from their multichannel marketing campaigns than ever before.

"Responsys is an attractive partner for us because they offer a world-class solution and enjoy a strong market presence," said Tom McDermott, Director & Autogration Evangelist for Integrato. "Integrato's leadership and experience in the on-demand print market matches perfectly with Responsys' expertise in on-demand individualized marketing solutions. Together, we are helping marketers deliver highly relevant, timely and dynamic direct mail pieces for smarter, more effective print on-demand campaigns."

For More Information

For more information on the joint Responsys - Integrato print on-demand solution, please call 1-800-624-5356.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

About Integrato

Integrato, a division of AmazingMail, is a leading marketing solutions company specializing in integrating multiple datastreams to seamlessly generate concurrent high impact, resonating and customized marketing communications. Through its pioneering technologies, Integrato's synthesizes existing data sets with real-time transactions and events in order to deliver superior customer communications and considerably enhanced bottom line returns. Over the last decade, Integrato has pioneered new technologies and integrated solutions in support of one-to-one marketing, including web to print and variable data processes. Integrato is the only Internet direct mail solutions provider holding a U.S. Patented process and remains a dynamic developer and supplier of innovative answers for superior personalized consumer communication. Headquartered in Scottsdale, Arizona, AmazingMail is trusted by leading brands such as Merck & Co., SYSCO, Hewlett-Packard, Sony and the U.S. Postal Service. For more information, visit

Responsys and Responsys Interact are trademarks of Responsys, Inc. © 2007 Responsys, Inc. All rights reserved.

Integrato is a trademark of, Inc. © 2007, Inc. All rights reserved.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact