SOURCE: Responsys


February 15, 2011 20:36 ET

Responsys Interact 2011 Spotlights the New School of Marketing

Signature Event for Interactive and Relationship Marketers Sets the Tone for New School Marketing in 2011

SAN FRANCISCO, CA--(Marketwire - February 15, 2011) - Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today kicked off Responsys Interact 2011, a three-day annual user conference in San Francisco. Centered on the theme, "The New School of Marketing," the conference is poised to be an influential event for interactive and relationship marketers seeking deeper visibility into successfully capitalizing on today's most important marketing channels: email, mobile, social and the web to drive higher revenue. 

Responsys Interact 2011 will feature celebrity and guest speakers Blake Mycoskie, Founder and Chief Shoe Giver of TOMS Shoes, Inc., William Morris, Director of Mission Control, the innovative new hub of social media strategy and analytics at Gatorade, and Alexis Ohanian, Co-Founder of; industry keynotes from Julie Ask and Shar VanBoskirk, both Vice Presidents and Principal Analysts at Forrester Research; and a private concert by a Grammy and Emmy-winning icon.

"Customer relationships are becoming increasingly digital, interactive, and dynamic," said Scott Olrich, Chief Marketing and Sales Officer of Responsys. "They evolve in real-time, across multiple channels, and change instantly in response to customer behavior and intent. The only way to manage these relationships is to leverage technology that allows marketers to automate and individualize these customer interactions -- millions at a time. We are excited to help leading marketers join the New School Marketing revolution and provide them with products and services to give them a better way to market to their customers. Better for them; and better for their customers."

At Responsys Interact 2011, Responsys will preview the Winter 2011 release of the Responsys Interact® Suite, the award winning suite of Software-as-a-Service (SaaS) applications to help New School Marketers design, execute, optimize, and manage more effective marketing campaigns across email, mobile, social and web channels. Responsys' Winter 2011 release includes major new advancements in the areas of: web analytics integration, data management, automated interactions, and reporting -- all designed to put more power in the hands of marketers to drive highly effective relationship marketing across interactive channels.

Through keynote and breakout sessions, Responsys Interact 2011 will showcase winning email and cross-channel strategies, in-depth case studies, visionary speakers and powerful new technologies that will enable attendees to learn the principles that New School Marketers employ so they will be able to use them to drive higher revenue through today's interactive channels. And, with a distinguished speaker line-up, the conference will include over 25 presentations from Responsys customers. 

At the conference, Responsys will also launch the Responsys Share Community (, an exclusive community for Responsys customers and employees that will allow them to share insights, experiences and trends, as well as connect with fellow marketers. Whether asking or answering questions, posting a discussion or voting on product ideas, each contribution creates value that marketers can leverage on a daily basis.

"Responsys Share Community is another powerful way for Responsys customers, like us, to network for professional development and be up on the latest trends," said Darryl Bolduc, Vice President, Client Partner of CRM and Direct Response at Moxie Interactive. "I enjoy the conversation online, and my co-workers are also looking forward to participating in the Responsys Share Community now that it's live."

"Responsys will bring even more success to our customers by creating a community of success," said Stuart Gold, Vice President of Global Field and Customer Marketing at Responsys. "The Responsys Share Community empowers customers to interact with other customers around the globe, no matter what time zone they're in, and raise the bar for their marketing overall."

Responsys also plans to announce at the event that it will make a $5,000 donation to the Chill Foundation, an organization that provides unique and positive experiences to underserved youth through snowboarding.

About Responsys
Responsys is a leading provider of on-demand software that enables companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Newegg, PayPal, Qantas, and Southwest Airlines. For more information about Responsys products, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact