SOURCE: Responsys

December 11, 2007 14:11 ET

Responsys and Intrawest Win 2007 NCDM Database Excellence Award in Multichannel Marketing

Leading Resort Company Intrawest Delivers a Winning Customer Experience Through Email, Direct Mail and Call Center

LAS VEGAS, NV--(Marketwire - December 11, 2007) - NCDM 2007 -- Responsys, a leading global provider of on-demand email and marketing automation solutions, and Intrawest, the world leader in experiential destination resorts, announced today they have won the prestigious National Center for Database Marketing (NCDM) Database Excellence Award for outstanding achievement in the Multichannel Marketing category.

The winning "Destination Countdown Campaign" was selected for a Silver Award from hundreds of highly qualified direct marketing initiatives based on originality, customer centricity and measurable results. The groundbreaking campaign targeted resort visitors with a perfectly timed sequence of high-impact, highly individualized email and direct mail communications, and significantly boosted resort bookings and customer loyalty for Intrawest.

"Intrawest understands that great marketing involves delivering a difference at every customer touch point and across multiple channels," said Scott Olrich, Chief Marketing Officer, Responsys. "It is exceedingly rewarding to work with leading resort company Intrawest to set a new standard for sequenced multichannel communications that drive sales and positive brand sentiment. We are thrilled to share this NCDM award honor with them."

Intrawest developed the groundbreaking Destination Countdown Campaign in order to deliver the best customer experience to travelers from around the world. The company designed a triggered marketing campaign to offer lift tickets, ski schools, ski rentals and activities to customers who had made a reservation through the web site or Intrawest call center. Customers received highly targeted emails prior to the check-in date that were tailored to their individual purchase profile and familiarity with the resort. The messages included snow reports and useful information regarding weather conditions and transportation services. Post-reservation, the program sent personalized direct mail and email campaigns to ensure customers were satisfied with their resort experience and to secure return visits.

"As a leading owner and operator of North America's most exciting resort destinations, it's important that we interact with our customers in ways that work best for them," said Randy Cuff, Director, CRM Development, Intrawest. "This means that we need to leverage all the necessary channels in a way that is relevant to each customer. Responsys helps us develop smart multichannel marketing campaigns that drive huge increases in sales and customer loyalty."

Organized jointly by DIRECT Magazine and the Direct Marketing Association (DMA), the NCDM Database Excellence Awards are presented during this year's NCDM conference in Las Vegas, December 10-12, 2007. The awards, which are judged by leading experts in the field of database marketing, honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

About Intrawest

Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest--a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact