SOURCE: Responsys

May 05, 2008 15:30 ET

Responsys Joins Bazaarvoice Radius to Help Marketers Easily Execute High-Impact Social Marketing Campaigns

Integration of Responsys Interact and Bazaarvoice Extends the Reach of User-Generated Content to Email, Mobile and Print Channels to Increase ROI on Social Marketing Spend

SAN BRUNO, CA--(Marketwire - May 5, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has joined Bazaarvoice Radius, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through the Radius program, Responsys offers marketers a powerful social marketing solution that integrates the industry-leading Responsys Interact® on-demand marketing platform with Bazaarvoice's Ratings & Reviews and Ask & Answer applications. Multichannel marketers can use the integrated offering to quickly improve marketing performance by integrating relevant user-generated content into email, mobile, and direct mail communications -- and leverage these outbound channels to build an engaged customer community around their brands and products.

"Customer-to-customer conversations and user-generated content are top of mind for marketers -- in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year," said Brett Hurt, founder and CEO of Bazaarvoice. "The integration between Bazaarvoice's social commerce platform and Responsys provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales."

The joint solution allows marketers to leverage their existing investments in Responsys and Bazaarvoice and seamlessly integrate their social marketing and direct marketing efforts. Through the integrated solution, marketers are able to:

--  Dynamically promote top-rated products or easily add compelling user-
    generated content, such as a five-star review excerpt, in their
    multichannel marketing communications
--  Efficiently increase review volume by triggering a review solicitation
    via email one or two weeks after a purchase on the site or in a store
--  Instantly send review status updates and other triggered email alerts
    when a question submitted by a customer is answered by another customer

"PETCO prides itself in providing its customers with the best products for their pets," said John Lazarchic, vice president of eCommerce at PETCO Animal Supplies. "By integrating Responsys and Bazaarvoice, we enable pet lovers to share their comments and opinions about the products they have purchased, as well as ask questions about a range of pet-related topics. By including timely and relevant user-generated content in our marketing campaigns, we are able to better communicate and engage with our customers, building their trust in PETCO and the products we offer. As a result of integrating Responsys and Bazaarvoice, we've realized a 5X increase in email click-through rates for certain campaigns by including relevant ratings-and-reviews content in the campaign promotion."

As a qualified Bazaarvoice partner and a participating member of Radius, Responsys leverages access to XML data feeds and web services APIs from Bazaarvoice. These feeds are combined with preconfigured integrations with transactional data and product catalogs through the Interact platform, which has been recognized by both Forrester and Jupiter for its superior data integration capabilities. As a result, marketers using the integrated social marketing solution can immediately begin to execute automated and individualized social marketing campaigns across multiple channels with little to no implementation effort or IT support.

"We're very pleased to join Bazaarvoice Radius to help marketers tap the power of social media in their multichannel marketing programs," said Scott Olrich, Chief Marketing Officer of Responsys. "This integration is a great example of how smart marketers are using the best in on-demand technology to enable customer-to-customer conversations -- and use this content to drive sales through high-impact channels like email and print-on-demand. Social network marketing technology such as Bazaarvoice is an integral and required component for any marketer that wants to employ the most advanced techniques in customer-centric marketing."

Bazaarvoice Radius provides marketers with an industry-first resource to maximize the impact of their investment in user-generated content and social commerce. For more information about Bazaarvoice Radius, visit

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy's, Office Depot, Inc.,, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company's Web site at, read the blog at, or email

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact