SOURCE: Responsys

February 25, 2008 09:13 ET

Responsys Joins Coremetrics Connect™ to Optimize Online Marketing Performance

Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach

REDWOOD CITY, CA--(Marketwire - February 25, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it is a certified partner on Coremetrics Connect™, a technology platform that provides a single, consistent and accessible data source for targeting marketing campaigns across all channels. Coremetrics Connect, which launches today, integrates leading digital marketing applications -- including search, online content optimization, email and behavioral targeting technologies -- to effectively monitor, measure and optimize campaign performance across multiple channels. Together with certified partners, Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior.

Through Responsys and Coremetrics, multichannel marketers can now quickly boost campaign performance by leveraging rich behavioral data to execute highly relevant and perfectly timed marketing campaigns across email, print and mobile channels. The new integration builds on clients' proven success using the market-leading Responsys Interact® platform in conjunction with Coremetrics LIVEMail to deliver precisely targeted marketing campaigns that achieve measurable increases in conversion, deliver a better customer experience and boost overall ROI.

The integration between the Coremetrics Connect and Responsys Interact platforms provides marketers with an automated, two-way flow of optimized customer data. Marketers can target and tailor multichannel marketing messages based on web site visitor behavior, preferences and interests -- and immediately measure the impact of their multichannel marketing initiatives beyond the click-through, all the way through to conversion or sale. The integrated solution also enables marketers to gain a deeper understanding of the variables that impact conversion and campaign effectiveness, so they can automatically deliver highly individualized, targeted offers at precise moments in the customer life cyle to consistently maximize returns.

"Responsys and Coremetrics share a commitment to empowering marketers to quickly and easily execute relevant integrated campaigns that drive sales and brand value," said Responsys CMO, Scott Olrich. "Our integration with Coremetrics Connect gives marketers an on-demand marketing automation platform with rich behavioral data. Now marketers can more effectively target, sequence and automate multichannel campaigns based on visitor behavior -- and spend more time on the strategic activities that impact their bottom line and less time worrying about campaign execution."

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

"In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to combine digital marketing applications across a single source of data," said John Squire, Chief Strategy Officer at Coremetrics. "The integration offered between Coremetrics' powerful analytics and Responsys' leading multichannel marketing platform provides marketers with the in-depth customer profiles and on-demand marketing automation functionality they need to deliver highly individualized marketing messages that drive increased ROI across the board."

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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