SOURCE: Responsys

September 09, 2008 13:16 ET

Responsys Kicks Off 2008 Leaders Forum City Tour

Six-City Road Show Designed to Get Marketers to the Next Level of Success; Forums Offer Practical Strategies and Best Practices for Boosting Marketing ROI

SAN BRUNO, CA--(Marketwire - September 9, 2008) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced the company will host its first annual Responsys Leaders Forum City Tour, a series of one-day seminars in cities across the United States aimed at helping companies increase their level of marketing success. The events, structured around the theme "Marketing Beyond the Status Quo," bring attendees face-to-face with fellow Responsys customers, marketing leaders, product experts and industry insiders to rethink the way great marketing is achieved, maintained and reborn. Packed full with success stories, insights and interactive Q&A sessions, the Responsys Leaders Forum is the place where marketing innovation happens this fall.

The Leaders Forum City Tour kicked off today in New York City and will be followed by stops in Boston on September 10; Chicago on September 23; Minneapolis on September 25; Los Angeles on October 2; and San Francisco on October 7. Responsys will also take the Leaders Forum to London on November 6.

"The agenda of this 2008 City Tour is designed to help our customers get beyond their marketing status quo and on a faster path to best-in-class marketing," said Andy Priest, Chief Customer Officer of Responsys. "These events present a great opportunity for marketing executives to learn from their peers and gain direct access to Responsys experts who offer practical, strategic guidance for delivering the most effective, relevant marketing programs possible."

Designed for marketers who want to take their programs to the next level of success, the seminars will feature informative presentations from Responsys executives, product experts, marketing strategists and technical specialists, as well as case study presentations from marketing executives at leading companies, including Bare Necessities, John Deere Credit, StubHub and UnitedHealthcare. Marketers will hear practical strategies and get actionable insights for boosting the ROI from integrated marketing programs.

At the 2008 Responsys Leaders Forum City Tour, attendees will:

--  Assess their marketing efforts: Discover untapped opportunities in
    their marketing strategies, processes and operations
--  Learn from the experts: Meet face-to-face with strategic and technical
    marketing experts, and hear presentations from industry leaders
--  See what's possible: Hear about some of the most successful email
    marketing programs being automated today from some of the world's leading
--  Share experiences: Network with fellow users and collaborate on best
    practices to maximize success across all marketing initiatives

Responsys customers interested in attending the Responsys Leaders Forum 2008 City Tour should contact their Responsys Account Manager for more information.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact