SOURCE: Responsys


June 30, 2011 15:00 ET

Responsys Launches Global New School Marketing-In-Action Tour

Seminars Designed to Help Marketers Capitalize on the Highest ROI and Fastest Growing Interactive Channels

SAN BRUNO, CA--(Marketwire - Jun 30, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced the launch of its global New School Marketing-In-Action Tour, a series of complimentary, one-day seminars in cities around the world designed to demonstrate New School Marketing in action and how marketers can capitalize on the highest ROI and fastest growing interactive channels.

At the Responsys New School Marketing-In-Action Tour, marketers will learn how to realign strategies, budgets, and skills around the channels that consumers embrace today -- email, mobile, social, and the web. Speakers will include Responsys executives, product experts, marketing strategists and technical specialists, as well as Responsys customers such as Whole Foods Market,,, Lufthansa, Skrill, Pandora A/S, and Game Group Plc.

"The Responsys New School Marketing-In-Action Tour is a great place to hear first-hand how some of today's most innovative brands drive increased engagement and revenue through digital and interactive channels," said Brandon Proctor, Vice President of Marketing at "I am looking forward to spending the day networking with my peers and learning from seasoned experts on how to put New School Marketing into action."

"Today's most successful marketers realize that customer relationships are increasingly interactive and that is what is driving the New School Marketing revolution," said Scott Olrich, Chief Marketing and Sales Officer of Responsys. "The New School Marketing-In-Action Tour will challenge the status quo and teach marketers to think differently on how to maximize the ROI of the key interactive channels -- email, mobile, social, and the web -- driving greater brand loyalty and stronger relationships with their customers."

Responsys New School Marketing-In-Action Tour attendees will:

  • Learn where their brand falls on the New School Marketing adoption curve and what it's going to take to move their program to the next level.
  • Learn how marketers can benefit from new technologies to deliver on the digital, interactive, and dynamic expectations of today's consumer.
  • Hear the latest best practices and strategies to leverage email, mobile, social, and the web to engage customers and drive increased revenue.
  • Benefit from networking with peers, partners and fellow marketers from some of the most progressive brands in the world.

New School Marketing-In-Action Tour Dates and Locations:

  • Munich/July 6/The Charles Hotel
  • Dallas/July 12/The Joule Hotel
  • Chicago/July 13/The Swissôtel
  • New York/July 14/The Mandarin Oriental
  • London/July 14/The Cumberland
  • Seattle/July 21/The Fairmont Olympic Hotel
  • Copenhagen/September 22/Radisson Blu Royal Hotel

For more information on the Responsys New School Marketing-In-Action Tour and to register, please visit:

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Newegg, Qantas, and Southwest Airlines. For more information about Responsys, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact