SOURCE: Responsys


May 29, 2012 08:00 ET

Responsys Named a Visionary in 2012 Magic Quadrant for CRM Multichannel Campaign Management

Leading Research Firm Bases Evaluation on Ability to Execute and Completeness of Vision

SAN BRUNO, CA--(Marketwire - May 29, 2012) - Responsys, Inc. (NASDAQ: MKTG), a leading provider of SaaS multichannel campaign management solutions, today announced that it has been positioned as a "Visionary" in Gartner, Inc.'s May 2012 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM)1 report. Published by Adam Sarner, Research Director at Gartner, the Magic Quadrant evaluates vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.

This latest evaluation places Responsys in the "Visionaries" quadrant of the Magic Quadrant, which Gartner describes as companies that "provide a strong vision for the campaign management market, or excel in advanced or emerging areas, such as inbound marketing, social and overall digital marketing." According to Gartner, Visionaries "can set strategic direction or demonstrate specific innovative capabilities in one or more functional areas (such as advanced campaign functionality or e-marketing integration) in campaign management that the market will eventually adopt."

Gartner defines multichannel campaign management (MCCM) as the processes that enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. And, according to Sarner in the report, "Digital marketing is transforming MCCM."

"We are very pleased to be recognized by Gartner as a 'Visionary' in their latest Magic Quadrant for campaign management," said Dan Springer, Chief Executive Officer of Responsys. "We believe being named a Visionary in this highly competitive evaluation is a confirmation of our product vision, SaaS model, solid growth strategy, and proven success helping marketers execute highly individualized and automated interactions across the digital channels consumers are embracing today."

According to Gartner, "The CRM market as a whole continued to enjoy a strong rebound in 2011, with total revenue reaching $11.9 billion, a 12.7% growth from 2010. Marketing automation software, a $2.8 billion market in 2011, for which campaign management revenue represents the largest portion, is expected to have year-over-year, double-digit growth for the next three years. It represents the largest growth area in CRM, compared with sales and customer service software revenue forecasts."

Responsys, which reported $134.9 million in worldwide revenue last year, helps its enterprise and general business customers drive marketing success and stands as a leading, global cross-channel marketing platform.

Responsys' inclusion in Gartner's 2012 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM) report builds on the company's impressive standings in other recent market research reports, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2012" report, and a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2012" report.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, May 22, 2012

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit

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Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact