SOURCE: Responsys


April 28, 2009 08:00 ET

Responsys Positioned in Industry Analyst Firm's 2009 Magic Quadrant for CRM Multichannel Campaign Management

SAN BRUNO, CA--(Marketwire - April 28, 2009) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced that it has been positioned by Gartner, Inc. in the "Niche Players" quadrant in its April 2009 "Magic Quadrant for CRM Multichannel Campaign Management"(1) report. The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision.

"Responsys is honored to be recognized as a leading pure-play software-as-a-service (SaaS) vendor in the 2009 Magic Quadrant for CRM Multichannel Campaign Management," said Dan Springer, Chief Executive Officer of Responsys. "We believe inclusion in this report is a testament to our continued strong growth and success in helping companies effectively integrate their marketing across email, web, print, mobile, and social media channels."

Responsys on-demand marketing solutions empower businesses to market more effectively through email, web, direct mail, social media and mobile channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company continues to expand its presence in the multichannel campaign management market through Responsys Interact® Campaign™, a flexible SaaS solution that offers a comprehensive set of tools for executing and measuring highly individualized marketing campaigns. Keeping up with the evolving needs of sophisticated marketers, Responsys recently expanded its multichannel support to include social media capabilities.

This honor is the latest in a string of industry recognition for Responsys. The company recently won the 2008 ClickZ Marketing Excellence Award; took home 12 email marketing creative awards in 2008; and was ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner, "Magic Quadrant for Multichannel Campaign Management" by Adam Sarner, April 24, 2009

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Rent A Car, Intrawest, Lands' End, LEGO, Men's Wearhouse,, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact