SOURCE: Responsys


May 17, 2010 08:00 ET

Responsys Positioned in Leading Analyst Firm's 2010 Magic Quadrant for CRM Multichannel Campaign Management

SAN BRUNO, CA--(Marketwire - May 17, 2010) -  Responsys, a premium provider of on-demand email and cross-channel marketing solutions, today announced that it has been positioned in Gartner, Inc.'s May 2010 "Magic Quadrant for CRM Multichannel Campaign Management"1 report. The Gartner Magic Quadrant evaluates the top vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.

"Responsys is honored to be recognized as a niche player in Gartner's 2010 Magic Quadrant for CRM Multichannel Campaign Management," said Dan Springer, Chief Executive Officer of Responsys. "Inclusion in this report is a confirmation of the growing need for marketers to find a multichannel campaign management solution that supports the execution of highly targeted campaigns across key interactive channels like email, mobile, social, and the web."

Responsys on-demand marketing solutions empower businesses to market more effectively through email, web, print, mobile, and social media channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company continues to expand its market share in the multichannel campaign management market with its award-winning platform, the Responsys Interact® Suite, a comprehensive set of integrated products and capabilities that gives marketers a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across key interactive marketing channels. The first of its kind, the Responsys Interact Suite is designed to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue than any other marketing solution available.

Inclusion in Gartner's 2010 "Magic Quadrant for CRM Multichannel Campaign Management" builds on Responsys' other noteworthy accomplishments, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2009" report, as well as a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2009" report. Responsys continues to generate momentum in the market, including the 40 percent year-over-year revenue growth it has achieved over the last three years, as well as its sixth straight year of profitability.

Follow Responsys on Twitter at @Responsys

About the Magic Quadrant
 The Gartner Magic Quadrant is copyrighted 2010 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, "Magic Quadrant for Multichannel Campaign Management" by Adam Sarner, May 13, 2010

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact