SOURCE: Responsys


May 24, 2011 08:00 ET

Responsys Positioned in Leading Analyst Firm's 2011 Magic Quadrant for CRM Multichannel Campaign Management

SAN BRUNO, CA--(Marketwire - May 24, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced that it has been positioned in Gartner, Inc.'s May 2011 "Magic Quadrant for CRM Multichannel Campaign Management"1 report. The Gartner Magic Quadrant evaluates the vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.

According to Gartner, "Overall, the MCCM market showed positive growth in 2011. Marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns. In addition, most of the vendors in this Magic Quadrant showed double-digit growth in 2010 and were profitable."

"Responsys is honored to be recognized in Gartner's 2011 CRM Magic Quadrant for Multichannel Campaign Management," said Scott Olrich, Chief Marketing & Sales Officer of Responsys. "Marketers understand that customer relationships are increasingly digital, interactive, and dynamic. The only way to manage these relationships is with a multichannel campaign management solution, like the Responsys Interact® Suite, that supports the execution of highly targeted campaigns across key interactive channels like email, mobile, social, and the web."

Inclusion in Gartner's 2011 "Magic Quadrant for CRM Multichannel Campaign Management" builds on Responsys' other recent analyst evaluations, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2009" report; and as a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2009" report. Responsys continues to generate significant momentum in the market, having achieved 42 percent growth in 2010 and a successful IPO in April, 2011.

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2011 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, May 20, 2011

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Newegg, PayPal, Qantas, and Southwest Airlines. For more information about Responsys, visit

Contact Information

  • Contact:
    Carolyn Love
    Responsys, Inc.
    (650) 745-1724
    Email Contact