SOURCE: Responsys


January 23, 2013 08:00 ET

Responsys and Quicken Loans Share Relationship-First Mobile Marketing Strategies at Mobile Marketing Association Forum

Session to Uncover How Mobile Marketing Can Be Used in Coordination With Other Digital Channels to Foster Long Term Customer Relationships

SAN BRUNO, CA--(Marketwire - Jan 23, 2013) - Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, will present at the upcoming Mobile Marketing Association (MMA) San Francisco Forum alongside its customer, Quicken Loans, the nation's largest online home lender and third largest retail mortgage lender.

Responsys and Quicken Loans will hold a breakout session titled, "Managing the Customer Journey in a Multichannel World." The session will delve into the significant opportunity for digital marketers to use mobile in coordination with other digital channels, such as email and social, to foster long term relationships with their customers. While covering the critical need for marketers to understand where mobile fits into their unique customer journeys, the session will offer actionable tips for designing great permission-based mobile experiences that complement a company's overall cross-channel marketing program. 

Michael Della Penna, Senior Vice President of Emerging Channels, Responsys and Sammar Faraj, Director of Digital Relationship Marketing, Quicken Loans.

Wednesday, January 30, 2013 at 1:25 pm PT

MMA San Francisco Forum at the Hotel Nikko in San Francisco. To register, click here.

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About Responsys

Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit

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About Quicken Loans Inc.
Detroit-based Quicken Loans Inc. is the nation's largest online home lender and the country's third largest retail home mortgage lender. The company closed a record $70 billion of volume across all 50 states in 2012. Quicken Loans generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked #1 in customer satisfaction among all home mortgage lenders in the United States by J.D. Power and Associates in 2010, 2011 and 2012.

Quicken Loans has ranked among the top-30 companies on FORTUNE Magazine's annual "100 Best Companies to Work For" list for 10 consecutive years. It ranked in the top-15 of Computerworld magazine's "100 Best Places to Work In Technology" for eight years in a row, ranking in the top-5 in 2012. The company recently moved its headquarters and more than 7,000 of its 8,000-plus team members to downtown Detroit. For more information about Quicken Loans, please visit, on Twitter at @QLnews, and on Facebook at

Contact Information

  • Contact:
    Heather MacKinnon
    Responsys, Inc.
    Email Contact