SOURCE: Responsys

October 19, 2005 13:04 ET

Responsys Ranks Number One in 2005 Email Marketing Buyer's Guide

Responsys Scores Highest in Overall Business Value and Market Suitability for High-Volume Promotional-Oriented Marketers

REDWOOD CITY, CA -- (MARKET WIRE) -- October 19, 2005 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced that JupiterResearch, in its 2005 Email Marketing Buyer's Guide released this week, has ranked Responsys highest overall among high-volume, promotional-oriented email service providers. Leading the pack in both market suitability and overall business value, Responsys was recognized for its ease-of-use and feature-rich functionality, including dynamic content personalization, making the product suitable for both B-to-B and B-to-C marketers.

In this year's email service provider evaluation, JupiterResearch conducted a comprehensive review of the top 30 email service providers across nearly 40 different product attributes. Each vendor was evaluated in the following categories: client references, product demo, financial stability, services expertise, application features such as usability and functionality, partnerships, and technology integration. In the high-volume promotional category, in which the analyst firm ranked vendors whose clients averaged more than 150,000 email messages per send, Responsys was the clear leader.

"Responsys has completely revamped the usability of its application, Interact 5.0, and has added new elements that make the offering highly suitable and feature-rich," JupiterResearch reported. "It has improved value by including inbox seeding for all its clients' mailings and has improved usability by including a campaign workflow map. Its new templating tool has the simplicity of many solutions found down-market, but can handle multivariant dynamic content."

Further, in citing application features that can have big impacts on the efficiency of the application experience, JupiterResearch highlighted Responsys' recently introduced collapsible templates, which offer unlimited flexibility for content layout.

"Our top ranking reflects the feedback we're getting from customers, as well as the market in general, and truly validates the investments we've made in our marketing platform," said Dan Springer, CEO of Responsys. "As we continue to lead the market in product innovation, we're committed to providing the advanced capabilities, services, and support needed to enable our customers to take their email and lifecycle marketing programs to the next level and truly gain competitive advantage."

About Responsys

Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer's lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Intrawest Corporation, Lands' End, Office Depot and PETCO. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, OR. For more information, visit www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

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