SOURCE: Responsys


May 05, 2009 08:00 ET

Responsys Shares Strategies to Capitalize on Change at the 2009 Responsys Leaders Forum City Tour

Regional Events Designed to Help Marketers Increase ROI in an Era of Economic Uncertainty

SAN BRUNO, CA--(Marketwire - May 5, 2009) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced the company will host its second annual Responsys Leaders Forum City Tour. A series of one-day seminars in cities across the United States, the Responsys Leaders Forum is designed to help customers get the most out of their email channel and other interactive channels to increase marketing ROI. The events, structured around the theme, "Using Economic Uncertainty to Drive Marketing Discipline," bring together Responsys customers, marketing leaders, product experts, and industry insiders to explore the ways innovative marketing is achieved.

The Responsys Leaders Forum City Tour began today in New York City and will be followed by stops in Chicago on May 7 and San Francisco on May 14.

"In this challenging market environment and rapid shift to the influence of online channels, marketers realize they can no longer afford to not do email and other marketing channels like social media and mobile well, in order to cost effectively increase their marketing ROI," said Andy Priest, Chief Customer Officer of Responsys. "These events present a great opportunity for marketing practitioners to learn from each other and access Responsys experts who can recommend the right mix of program types, determine the right channel mix, and identify which success factors can contribute to overall program success and revenue."

Designed for marketers who want to make their email marketing programs more successful and integrated, each seminar will feature informative presentations from Responsys executives and product experts, as well as presentations from marketing executives at leading companies, including Goodyear Retail, MetLife Auto & Home, Mohegan Sun, and Sears Holdings Management Corporation. Throughout the day, attendees will discover low-cost strategies for increasing marketing reach, with a focus on new ways to optimize acquisition and deliverability efforts for email, social media, print on-demand, and mobile messaging.

At the 2009 Responsys Leaders Forum City Tour, attendees will:

--  Assess their marketing efforts: Discover untapped opportunities in
    marketing strategies, processes and operations.
--  Learn from the experts: Meet face-to-face with strategic and technical
    marketing experts and hear presentations from industry leaders.
--  See what is possible: Hear about successful automated email marketing
    programs from the world's leading marketers.
--  Share experiences: Network with fellow users and collaborate on best
    practices to maximize success across all marketing initiatives.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse,, StubHub, and UnitedHealthcare. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact