SOURCE: Responsys

October 10, 2008 13:13 ET

Responsys Shares the Secrets to Better Response Rates at DMA08

Industry Thought Leader Stefan Pollard Unveils New Tactics for Creating Highly Relevant Email Messages That Appeal to Different Readers in a Variety of Situations

SAN BRUNO, CA--(Marketwire - October 10, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Responsys marketing strategy expert Stefan Pollard will lead a roundtable discussion on "Writing Email for Different Readers" at the DMA08 conference next week at the Las Vegas Convention Center. Mr. Pollard will share top strategies and proven best practices for improving email response rates by creating one message that appeals to readers in different situations.

Marketers who need to optimize message content and improve overall response rates will leave the discussion with new insights into the ways email client changes, mobile, spam and inbox overload are affecting the consumer experience -- and real-world strategies for optimizing message content for maximum effect. Any DMA08 attendee who is facing the holiday season with a limited budget and high performance expectations from the executive team can't afford to miss this chance to learn from Mr. Pollard as he shares his insights and case studies from the industry's best brands in this session, which will be held in Room C-5 from 12:30 - 1:30 p.m. on Monday, October 13.

"Email marketers need to understand how email is read and how to design their communications to be more effective," said Mr. Pollard. "This session draws on the experience of the biggest names in the industry and the insights of expert consultants with deep knowledge in specific verticals in order to help attendees optimize these campaigns. With the holidays coming up and budgets tightening, this is a must-attend session for email marketers."

Mr. Pollard recently joined Responsys as senior strategic consultant where he guides Responsys clients in developing email marketing and lifecycle messaging strategies to increase clients' ROI. Prior to Responsys, he led the email consulting program for Lyris and consulted with clients to improve their email delivery challenges at Habeas. Mr. Pollard also spent several years building and executing acquisition and retention campaigns at E-LOAN and He frequently speaks at industry events and authors a bi-weekly column for ClickZ on email deliverability.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, PETCO,, and StubHub. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact