SOURCE: Responsys, Inc.

March 03, 2008 11:49 ET

Responsys Top Ranked for Enterprise Marketers by Leading Analyst Firm for Third Consecutive Year

Responsys Cements Leadership Position in Email Marketing Buyer's Guide With Highest Scores in Value and Market Suitability

REDWOOD CITY, CA--(Marketwire - March 3, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that JupiterResearch has awarded Responsys the highest scores for both "market suitability" and "overall business value" among all enterprise-oriented email service providers in the newly released 2008 Email Marketing Buyer's Guide. This is the third year in a row that Responsys has received the highest scores in its category. This number one ranking comes on the heels of Responsys garnering a leader position in Forrester Research's email marketing service provider evaluation, announced in December 2007.

"We are thrilled to be consistently and repeatedly recognized by the analyst community as the global leader in on-demand email and marketing automation solutions," said Dan Springer, CEO of Responsys. "More importantly, our customers are being recognized for implementing successful and scalable email and multichannel marketing programs in very resource-constrained environments."

The top ranking extends Responsys' dominance in email marketing and positions the company in the emerging on-demand marketing platform category. According to the report, Responsys, which recently completed its 12th consecutive profitable quarter, "continues to lead the feature innovation race." The report also praises Responsys' flagship marketing automation product, Responsys Interact®, for its improved provisions for deploying integrated print and mobile campaigns. These include new capabilities that "make it easy to manage cross channel campaigns as well as multi-step, multi-person production processes" and support marketers in planning, executing, automating and optimizing campaigns through a single platform.

The JupiterResearch report also recognizes the strength of Responsys' world-class client services team, which the company grew rapidly in the last year on both a national and global scale as it expanded into new international markets. With one of the most capable service teams in the industry and extremely high customer satisfaction rates, Responsys won several awards in 2007 that honored the company's commitment to client success, including the prestigious NCDM Database Excellence Award in Multichannel Marketing.

"Our success is a direct result of our clients' success in delivering highly individualized and perfectly timed marketing communications that are in step with consumers at every stage of the lifecycle," said Scott Olrich, CMO of Responsys. "We're proud to help the world's leading brands effectively connect with their customers to drive sales, build their brands and increase customer satisfaction."

In this year's comprehensive review, JupiterResearch evaluated 17 ESPs with a large-enterprise market focus. JupiterResearch defines enterprise service providers as catering to clients above the $20 million mark.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact