SOURCE: Responsys


October 14, 2013 08:00 ET

Responsys to Unveil New Research Highlighting a Post-Campaign Era of Marketing During Annual Global Tour

The New School Marketing Tour Guides Brands on How to Shift From Creating Campaigns to Creating Highly Orchestrated Customer Experiences

SAN BRUNO, CA--(Marketwired - Oct 14, 2013) - Responsys, Inc. (NASDAQ: MKTG), a marketing cloud software and services leader, is hitting major cities across the globe to help marketers address one of their most significant challenges: the coordination and integration of their digital marketing efforts. Dubbed the New School Marketing Tour, the company announced today it will be holding events in New York on October 22, San Francisco on October 24, Dallas on October 29, Chicago on November 7, London on November 13, Stockholm on November 19, Copenhagen on November 21 and Hamburg on December 12. In July, New School Marketing Tour events were held in Melbourne and Sydney.

The North American leg of the city tour will be kicked off by guest speaker Rob Brosnan, Principal Analyst at Forrester Research, Inc., who will discuss new research, commissioned by Responsys, that illustrates the need for marketers to shift their job focus from creating campaigns to creating unique interactions that together make up a differentiated customer experience.

The New School Marketing Tour will bring together leading marketers from around the globe to share their experiences in transforming their businesses for the post-campaign era of marketing, as well as to learn how to deliver a better customer experience and achieve higher revenue with an orchestrated approach to digital marketing. Some highlights include:

  • Responsys customers from every leading vertical, including top retailers, financial services firms and travel companies, will share how their Responsys-driven programs have empowered them to engage with millions of consumers on an individual basis and produce dramatic results with greater efficiency than ever before.

  • Responsys executives and experts will showcase the next-generation marketing orchestration capabilities of the Responsys Interact Marketing Cloud and help attendees understand how they can capitalize on this opportunity to move their programs forward.

  • Attendees will have the opportunity to network and continue the learning over cocktails with some of the world's most innovative marketers.

"Responsys helped Grainger develop strategic solutions for building highly personalized customer messaging," said Wesley Ward, Marketing Manager with Grainger, the leading broad line supplier of maintenance, repair and operating (MRO) products serving businesses and institutions. "With Responsys, we are orchestrating sophisticated multi-channel campaigns that build on the life-cycle of the customer. The New School Marketing Tour crystallizes this thinking, inspiring marketers to focus on the customer when creating their multi-channel experiences."

"Marketing is becoming increasingly less orchestrated as brands struggle with a growing number of customer touch points and complexities," said Scott Olrich, President, Marketing & Platform at Responsys. "A post-campaign era marketing model is required to get brands thinking beyond campaign siloes and begin to see marketing as a set of related interactions that added together make up the overall customer experience. The New School Marketing Tours are specifically designed to help marketers begin to champion this transformation in their own marketing departments."

Marketers interested in learning more and registering to attend one of the New School Marketing Tour events, may visit: For every registration for a U.S. city, Responsys will donate $10 to charity: water's September campaign, which supports clean water and community development in Orissa, India(1). For every London attendee, Responsys will donate £10 to the One Foundation, who is bringing clean water and sanitation to those countries that are most in need.

Suggested Tweet on Today's @Responsys News

  • Click to Tweet: Join @Responsys at the #NSMTour to learn how to stop creating campaigns & start orchestrating experiences

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit:

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(1) Responsys will donate up to $10,000 to charity: water