October 29, 2009 05:00 ET

Responsys Unveils Industry's First SaaS Marketing Suite for Cross-Channel Campaign Management

All New Responsys Interact Suite Provides Newly Integrated Email and Cross-Channel Marketing Capabilities to More Effectively Reach and Retain Today's Consumers

SAN FRANCISCO, CA--(Marketwire - October 29, 2009) - RESPONSYS LEADERS FORUM -- Today at the Responsys Leaders Forum 2009 in San Francisco, Responsys launched the all new Responsys Interact® Suite, a comprehensive set of newly integrated products and capabilities that gives marketers a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across email, mobile, social and web channels. The first of its kind, the Responsys Interact Suite is designed to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue than any other marketing solution available.

Leading marketers are quickly realizing that emerging marketing channels such as social and mobile are making the email channel more powerful, not less. Social and mobile are natural extensions of an email and lifecycle marketing strategy. Marketing across these new interactive channels starts with permission, just like email, and email marketers are in the best position to drive greater efficiencies in campaign deployment and own the cross-channel customer experience. The Responsys Interact Suite is the first Software-as-a-Service (SaaS) marketing solution that allows marketers to leverage data from multiple sources, deliver precisely personalized content, design and automate cross-channel programs, and coordinate workflow across teams -- all from a single platform.

"Today the notion of campaigns extends beyond traditional communication channels to include emerging and inbound channels like mobile, web sites, landing pages, and social networks. Campaign management applications struggle to keep up with the design, management, and reporting needs of these channels," said Suresh Vittal, Principal Analyst at Forrester Research, in the April 2009 Forrester Research report, Campaign Management Needs a Reboot. "Marketers should look for campaign management tools that integrate channels, support customer dialogues, use social insights, and deliver functionality at the marketer's desktop."

"Consumer behavior is forever changed. Consumers not only want, but expect, to be able to interact with a brand whenever and wherever they choose. If marketers can't deliver a consistent, individualized experience across multiple interactive channels, they're going to lose their competitive edge," said Scott Olrich, Chief Marketing Officer of Responsys. "The Responsys Interact Suite is giving marketers -- email marketers most of all -- greater control, visibility, and responsibility in driving real revenue for their companies."

The Responsys Interact Suite consists of the following marketing applications, now tightly integrated and enhanced with new features and functionality:

Responsys Interact® Campaign™ for campaign creation and execution

--  Comprehensive support for integrated email, mobile, print-on-demand,
    social, and web marketing campaigns
--  Increased productivity through intuitive, integrated tools that include
    built-in guidance
--  Rapid, precise targeting through a drag-and-drop segment designer
--  Robust, flexible message personalization through award-winning dynamic
    content capabilities
--  Simplified control and incorporation of external content through
    embedded 3rd-party content automations
--  Error-free campaign launches through comprehensive testing, proofing
    and live monitoring tools

Responsys Interact® Program™ for program design and automation

--  Accelerated time-to-success through vertical best-practice templates
--  Rapid, efficient design of event- and dialogue-based programs through
    an intuitive drag-and-drop interface
--  Simplified configuration and rule definition through reusable business
    logic components
--  Improved visibility and analysis through real-time event and program
    monitoring reports
--  Multi- and cross-channel orchestration through a highly scalable
    execution engine

Responsys Interact® Team™ for workflow and approvals

--  Easy, efficient process design through an intuitive drag-and-drop
    interface
--  Increased productivity and faster time-to-market through robust process
    orchestration
--  More predictable, timely campaigns through automated task notifications
--  Improved project visibility through up-to-date status reports
--  Institutionalized knowledge through documented marketing processes

Responsys Interact® Insight™ for reporting and analytics

--  Greater efficiency through configurable reporting dashboards
--  More timely analysis through real-time report generation
--  Advanced discovery through filters, pivots, drill-downs, and metrics
--  More actionable insights through performance and trending reports
--  Improved data sharing through flexible export options

Responsys Interact® Connect™ for data transfer and automation

--  Greater efficiency through self-service integration controls
--  Accelerated time-to-value through pre-packaged integrations with key
    marketing solutions, including web analytics and CRM systems
--  Fully-automated, data-driven campaign execution through post-transfer
    campaign triggers
--  Improved customer experiences across all touch-points through better
    data synchronization
--  More effective campaigns through configurable data import controls
    

Responsys Interact® API™ for application control and development

--  Enhanced data management based on real-time customer behaviors
--  More advanced campaign execution driven by external systems
--  Improved timeliness of data imports and exports
--  More flexible, automated campaign management
    

For more information and to see a demo of the new Responsys Interact® Suite, please visit: www.responsys.com/suite

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Dollar Thrifty, Deutsche Lufthansa, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit www.responsys.com