SOURCE: Responsys

October 16, 2008 13:19 ET

Responsys Wins 2008 ClickZ Marketing Excellence Award for Email Marketing

Global Leader in Email and Marketing Automation Solutions Joins Omniture and Bazaarvoice in Making a Positive Difference in the Online Marketing Industry in 2008

SAN BRUNO, CA--(Marketwire - October 16, 2008) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced that it has been named Best Email Marketing Tool in the 2008 ClickZ Marketing Excellence Awards. This prestigious award recognizes the technologies and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished. Responsys was honored alongside other leading companies such as Omniture and Bazaarvoice for its market and technology leadership -- and its laser focus on marketers' requirements that underpins the success of such leading brands as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Lands' End, LEGO, PETCO, and Salesforce.com.

Responsys was nominated for the 2008 Marketing Excellence Award by members of the ClickZ community and judged the winner by a panel of industry experts. The ClickZ judges commented: "Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions."

Responsys' on-demand marketing solutions empower businesses to market more effectively through email, direct mail, and mobile channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company combines an open, on-demand technology platform with award-winning services and an extensive partner network in order to help clients deliver greater marketing ROI across channels. The company recently completed its 4th consecutive year of profitability with significantly expanded domestic and international operations, and just wrapped up its sold-out Responsys Leaders Forum City Tour designed to help marketers rethink the way great marketing is achieved, maintained and reborn.

"Responsys continually innovates our on-demand marketing suite to meet the evolving needs of our clients, and we are thrilled to be recognized by both ClickZ and the industry at large for our success in helping the world's largest brands get more relevant and stay in perfect step with their customers," said Dan Springer, Chief Executive Officer of Responsys. "I would like to share this award with our clients and the team at Responsys who are continually advancing the state-of-the-art in great marketing through direct mail, email and mobile channels."

The 2008 ClickZ Marketing Excellence Award is the latest in a string of industry accolades for Responsys. Most notably, Responsys was ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide, and Forrester Research ranked Responsys a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, PETCO, Salesforce.com, and StubHub. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact