SOURCE: Responsys


September 30, 2009 14:12 ET

Responsys Wins Prestigious OMMA Award for Creative Excellence

Responsys' Creative Services Team Honored for Work on Client Harley-Davidson; Finalist for Client Lenovo

SAN BRUNO, CA--(Marketwire - September 30, 2009) - Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced it has received an OMMA award in the Email Standalone category for its work on the Harley-Davidson "We Ride Free" campaign. The OMMA Awards are one of the industry's top honors and celebrate the year's best in online media, marketing and advertising. Two of the three finalists in the Email Standalone category were created by Responsys -- the winning Harley-Davidson entry and Lenovo's Earth day promo.

Responsys designed the winning email campaign for its client Harley-Davidson to personify the brand's tribute to the "American icon" and the open road, and generate visibility for the Free Ride promotion for current Harley-Davidson subscribing customers. The campaign was a success -- it encouraged sales of new motorcycles at local dealers with a compelling trade-in offer and nearly doubled click-through rates of past retail benchmarks. This OMMA award is one of nearly 30 awards collected by Responsys in the last three years for creative excellence.

For its client Lenovo, Responsys created a campaign around a central message that highlighted the free trial of Lenovo's Online Back-Up program and the computer company's dedication to greener PC choices. The campaign resulted in a 28 percent increase in open rates, a 33 percent increase in click-through rates, and the highest number of conversions to orders for Lenovo in Q1 2009.

"Winning an OMMA award is a tremendous achievement," said Lynn Baus, Associate Creative Director of Responsys. "The OMMA awards celebrate the industry's very best and point to 'what's next' in the creative world. To be recognized by our peers for our creative work with brands like Harley-Davidson and Lenovo is an absolute honor and a direct reflection of the Responsys team's creativity and execution."

This year's OMMA awards were held September 21 at the Marriott Marquis in New York City. For a complete list of winners please visit:

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by companies such as Sears Holdings Corporation and leading brands such as Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Lands' End, LEGO, Men's Wearhouse, PayPal,, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact