SOURCE: Responsys

April 12, 2007 14:20 ET

Responsys Wins Two ADDY® Awards for 2006 philosophy Campaigns

Responsys Creative Services Team Acknowledged Alongside McCann Erickson, Ogilvy, Publicis Dialog in Regional Finals of World's Largest Advertising Competition

REDWOOD CITY, CA -- (MARKET WIRE) -- April 12, 2007 -- Responsys, a premier provider of on-demand email and marketing automation solutions, today announced it has been awarded two ADDY® Awards for its creative work on two interactive campaigns: The Holiday Store and Shower for the Cure. The campaigns were produced for leading beauty line philosophy and featured integrated interactive elements including viral emails, contests, personalized landing pages and microsites.

"The Responsys creative team created a family of deliverables that beautifully told our stories and once again surpassed our expectations," said Karolyn Stayer, Director of Brand Marketing and PR at philosophy. "Responsys understands how to consistently translate the philosophy brand to email and other online mediums. We couldn't be more pleased with the outcome."

"The ADDY Awards are one of the most prestigious for any creative team," said Julian Scott, Creative Director for Responsys. "It is quite a testimony to the level of our creative expertise to be in such company, and I am very pleased to share the success with the Responsys team and our great clients like philosophy."

The award-winning philosophy Holiday Store campaign centered on the message "believe in magic, believe in miracles." The campaign included a microsite with six mini-stores and a sweepstakes promotion, a viral holiday e-card, a downloadable shopping list, and six holiday emails that complemented the microsite. All emails pointed to philosophy's holiday boutique. This innovative and compelling holiday campaign was also recognized by the Web Marketing Association in their 2007 Internet Advertising Competition as the best retail integrated ad campaign.

The Shower for the Cure campaign was designed to promote breast cancer awareness. An email and a custom landing page highlighted philosophy's commitment to supporting the Women's Cancer Research Fund, with 100% of the proceeds from their popular pink ribbon shower gel benefiting the organization. The landing page also featured information on testing, including a guide to breast self examination, and a cancer symptom FAQ.

Sponsored by the American Advertising Federation (AAF), the ADDY Awards are designed to reward creative excellence in all forms of advertising from all types of media. The prestigious awards attract over 60,000 entrants in more than 15 categories, ranging from the world's largest advertising agencies to individual students. The AAF conducts the competition through its member clubs.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Lands' End, PETCO,, and The Sharper Image. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact