SOURCE: Restaurant Sciences

Restaurant Sciences

October 01, 2013 09:14 ET

Restaurant Sciences Names Margaritas as Summer 2013 Top Adult Beverage Concoctions

Margaritas, Iced Teas and Martinis Reign Supreme as Summer 2013 Top Adult Beverage Concoctions

NEWTON, MA--(Marketwired - Oct 1, 2013) - Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, identified the top ten Summer 2013 concoction purchases, with Margaritas the clear winner with a 20.5 percent market share. Restaurant Sciences analyzed more than 50 million cocktail and spirits purchases at bars, restaurants, nightclubs, sports venues and recreation/leisure facilities from June through August 2013.

Iced Teas featuring multi-spirits were second with an 8.8 percent share, while Martinis ranked third at 6.9 percent. "Margaritas were the clear cut adult beverage concoction winner throughout the 2013 summer season," said Chuck Ellis, CEO and president of Restaurant Sciences LLC. "Margaritas' versatility and extensive flavor variety held more appeal for consumers over multi-spirit iced teas and martinis."

Frozen blender drinks (non-margarita) received a 2.9 percent share, slightly more popular than mojitos at 2.8 percent share. Bloody Marys, Manhattans, Cosmos, Cocktail-Bombs and Smashed/Old Fashioned rounded out the bottom five and each had market share of less than 2 percent. The following chart highlights the top 10 2013 summer adult beverage concoctions:

Top Ten US Adult-Beverage Concoctions    
June - August 2013    
Concoctions   Share
Margaritas   20.5%
Iced Teas (multi-spirit)   8.8%
Martinis   6.9%
Frozen/Blender   2.9%
Mojitos   2.8%
Bloodies   1.8%
Manhattans   1.4%
Cosmos   1.3%
Cocktails-Bombs   1.3%
Smashes/Old Fashioneds   1.2%

*Highballs, a shot and a mixer (e.g., gin and tonic and rum and coke), are not included in the ranking. As a large and diverse group of drinks, they outsell all concoctions shown above.

About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $1.5 Billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.

Contact Information

  • Contact:
    Marianne Sabella Dempsey
    CPRM
    508-435-2020