SOURCE: Rewards Network

September 17, 2008 09:00 ET

Restaurants Increase Value to Diners Through Rewards Network

CHICAGO, IL--(Marketwire - September 17, 2008) - With the current economic conditions affecting consumer dining habits, restaurants, bars, and clubs across the United States and Canada are looking to Rewards Network (NASDAQ: DINE) -- a leading provider of targeted email and web marketing to millions of frequent diners -- to deliver value to existing customers, attract new customers, and keep customers coming back.

According to a recent survey of dining habits by Rewards Network, 75 percent of respondents said that, given the current economic conditions, earning dining rewards at restaurants is important to them(1). "The incentives Rewards Network provides to their members truly encourage them to frequent sponsored restaurants like mine," said Alan Lau, co-owner of Toro Sushi & Grill in Ontario, Calif. "Rewards Network has provided value by marketing our restaurant to a wide spectrum of people, from business travelers to the local community. By giving us an opportunity to share our unique restaurant with these people we have grown our customer base and created regulars out of many of them," said Lau.

Rewards Network restaurants are featured on websites and emails for major branded dining programs that reach frequent fliers, as well as college savings, travel and charitable giving program members. Members earn the rewards they are passionate about, and restaurants reach millions of active diners who use Rewards Network websites to make dining decisions from home, work, or while traveling. Members receive frequent emails with information about program restaurants -- and with open rates in the top 10 percent(2) of leading email marketing companies, Rewards Network members are highly interested in learning about participating locations. As a further testament to member enthusiasm, Rewards Network online members are 43 percent(3) more likely to return and dine at a restaurant within 90 days than other consumers.

After dining at a Rewards Network restaurant, members are invited to complete a survey and provide comments. "I see a lot of value in the feedback and surveys provided by members -- this provides regular updates on our quality of food, service, cleanliness, value and overall customer experience," said Lau.

"This program works for all types of restaurants, from high-end to casual to quick-serve," said Bruce W. Mainzer, Chief Marketing Officer. "There are no upfront costs, you get local and national exposure, and you're reaching new and repeat diners who want to continue eating out to earn these rewards despite the current economy. Rewards Network is an ideal marketing solution to attract more diners and increase the likelihood that diners will return."

Additional information about Rewards Network is available at www.ReachDiners.com. In addition to extensive email and web marketing, Rewards Network also offers access to capital for restaurants looking to renovate, expand, purchase new equipment, or manage business expenses.

About Rewards Network

Rewards Network (NASDAQ: DINE), headquartered in Chicago, IL, powers the leading frequent dining programs in North America. Thousands of restaurants and other merchants benefit from the company's restaurant marketing efforts including email, and frequent dining websites. Rewards Network also provides restaurant ratings and other restaurant business intelligence as well as access to capital. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants. These incentives include airline miles, college savings rewards, reward program points, and Cashback Rewards(SM) savings. For additional information about Rewards Network, visit http://www.rewardsnetwork.com or call 1-877-491-3463.

(1) The survey sampled 867 Rewards Network members.
(2) Source: Exact Target, 2007 totals
(3) Examination of dining activity for online Rewards Network program or
    partner program members from March to May 2008.

Contact Information

  • CONTACT:
    For Rewards Network
    Bruce W. Mainzer
    Chief Marketing Officer
    (312) 521-6794