SOURCE: Web Analytics Association

Web Analytics Association

April 29, 2009 09:00 ET

Results Are In: Web Analytics Association Announces 2009 - 2010 Board of Directors

WAKEFIELD, MA--(Marketwire - April 29, 2009) - The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly appointed 2009 - 2010 Board of Directors. Of the twenty-two eligible consulting, practitioner and vendor nominees this year, the WAA has chosen seven members to serve as new directors for the coming year.

The following members were elected by the WAA membership to serve a two-year term on its Board of Directors:

--  Anil Batra, Chief Analytics Officer, Ascentium
--  Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services
--  Matthew Langie, Senior Director, Product Marketing (Web Analytics),
--  Peter Sanborn, Group Manager, Web Analytics, Microsoft Corporation
--  Rachel Scotto, Executive Director, Sony Pictures Entertainment
--  Ed Wu, Senior Analyst, Global Consumer Online, Dell
--  Alex Yoder, Chief Executive Officer, WebTrends

They join current Board members who will be returning this year:

-- Vicky Brock, Director, Highland Business Research
-- June Dershewitz, Vice President, Analytics, Semphonic
-- Alex Langshur, President, PublicInsite
-- Dennis Mortensen, Director of Data Insights, Yahoo!
-- Jim Sterne, Founder, Target Marketing and eMetrics Marketing
   Optimization Summit

The Board, comprised of individuals from across the US, Canada and Europe, reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession. The primary objectives of the WAA include providing quality education, developing standards and best practices, conducting timely and relevant research, and advocating for issues that advance the global web analytics industry.

"The WAA continues to expand each year, and as we grow, it is important to have a strong leadership team to tackle our objectives and keep us on track," said Jim Sterne, WAA chairman. "We are thrilled to elect a Board of Directors that is driven and enthusiastic about our goals, and I can't wait to see what 2009 will bring."

About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise.

For more information about the WAA, or to become a member, visit the WAA Web site at

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the Web Analytics Association
    (919) 833-9975 x10
    Email Contact