SOURCE: Retail Business Development

Retail Business Development

January 07, 2010 08:30 ET

Retail Business Development, Inc. Appoints Rick Defino to Director of Sales

Wireless Industry Executive to Focus on Growing Customer Base for Retail Training, Retail Management and Outsourced Retail Services

FORT LAUDERDALE, FL--(Marketwire - January 7, 2010) - Retail Business Development (RBD) today announced appointment of Rick Defino to the position of Director of Sales.

As Retail Business Development embarks on its 2010 growth and expansion plans, Mr. Defino will play a pivotal role in achieving additional success. Rick has over 23 years of sales and sales management experience in the wireless industry. Having held executive level leadership roles at Brightpoint, Cellstar and American Wireless among others, Rick brings a tremendous amount of talent and experience. His understanding of the business from both sides of the table enable RBD to match and tailor its services to the specific needs of clients.

"Rick is the consummate professional who knows his way around the wireless and telecommunications industry. His broad experience with the multiple distribution channels and verticals allow him to effectively craft custom solutions for RBD's clients. With our extensive portfolio of services including mystery shopping, business intelligence, consulting, retail training, staffing, performance management, the retail outsource model, marketing and much more, Rick will build long-term, effective, and most importantly, ROI producing results for our clients," said Frank Boyle, Vice President of Sale for Retail Business Development.

Retail Business Development offers the industry's most comprehensive suite of services designed to help carriers, manufacturers and suppliers better support their distribution channels; and wireless business owners and cellular dealers maximize the profitability and net worth of their businesses.

Since 2003 the company has provided clients such as telecommunications carriers and large cellular dealers complete turn-key retail programs. Services include start-up retail development and existing retail enhancement programs, such as business planning, mall real estate, kiosk design, store openings, project management, hiring, recruiting, staffing, training, operations management and performance measurement.

For more information about the company, visit or contact Frank Boyle or Rick Defino. The company and its sales team will be attending the Consumer Electronics Show (CES) in Las Vegas from January 7th to January 11th, 2010.

Contact Information

  • Contact Information:
    Frank Boyle
    P 866.869.6975
    E Email Contact
    A 800 S Andrews Ave, #202, Fort Lauderdale, FL 33316

    Kevin Killoran
    P 866.869.6975
    E Email Contact
    A 800 S Andrews Ave, #202, Fort Lauderdale, FL 33316