SOURCE: Industry Weapon

Digital Signage Made Simple

February 04, 2015 10:46 ET

Retail Digital Signage Is Not All About Advertisements Halls on Grand Focuses on Upgrading the Customer Experience

PITTSBURGH, PA--(Marketwired - February 04, 2015) - As the leading specialty department store in Kansas City, Missouri, Halls on Grand provides customers throughout the area with designer fashion brands, beauty products and home décor in a high-end environment. To keep up with contemporary trends, the department store owned and operated by Hallmark Cards, Inc., implemented a digital signage solution powered by software provider Industry Weapon. Now Halls' products are blended with enhanced visuals, creating a unique shopping environment.

"We needed a solution that complimented the elegance of our product line while creating an immersive customer experience."
- Carnie Kline, VP of Creative Services, Halls Kansas City

It is common for retailers to use digital signage as another form of product advertising, which makes sense, according to Digital Signage Today. One in five people are persuaded enough by digital signage to purchase the advertised product. However, Halls went a step further with their deployment, focusing on enhancing the environment and giving the consumer a one-of-a-kind experience.

Retailers like Halls are greatly benefiting from going digital. Digital signage can be used in a variety of ways in retail. All have an exceptional ability to engage viewers and evoke a unique brand experience beyond that of static signage.

Halls understands that all shoppers are not wired the same way. Companies need to consider what speaks to certain people and what turns them away. Instead of creating traditional marketing print material only, there can now be multiple dynamic campaigns via digital signage. The latest statistic from CMO.com says that on average, targeted marketing is twice as effective as non-targeted marketing. Digital signage allows content to be scheduled ahead of time, so campaigns can change to meet known demographics or activities of the visitors. This way the custom content playing specifically for each department increases engagement.

Beyond centrally controlled branding and content management, digital signage provides an outlet that makes use of promotional materials in a unique and attractive way. With a focus on providing the shopper with an immersive environment, Halls on Grand makes visiting a unique experience for shoppers. In fact, Halls sets the standard for retail shopping through a keen understanding of how to blend new technologies and create experiences in a way that complements their products without distracting from them.

Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

For additional information please email us at press@industryweapon.com

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