LogFire Supply chain software and services for retail and consumer goods companies

October 12, 2010 12:49 ET

Retail Expert Neil Thall Joins LogFire

Industry Veteran to Share Expertise With Emerging Supply Chain Software and Service Provider

ATLANTA, GA--(Marketwire - October 12, 2010) -  LogFire, a global provider of supply chain software and services for retail and consumer goods companies, announced today the appointment of retail expert, Neil Thall, as the company's new Executive Vice President, Strategy. He will also hold a seat on the company's Board of Directors. Mr. Thall's background includes over 30 years of experience in the retail arena where he has held various distribution, technology, and executive management roles, including positions with a number of high-growth software and services organizations.

"Neil's experience with high-growth companies combined with his first-hand knowledge of complex, multi-channel retail distribution operations makes him an ideal addition to our company's executive team," said Diego Pantoja-Navajas, Founder and CEO of LogFire. "His insights into the challenges our customers face both inside and outside their distribution centers will enable him to make a significant contribution to our expansion efforts in the US, Latin America and Europe."

Mr. Thall's executive management experience includes serving as Chief Executive Officer of Aldata Solution, Inc., a global leader in the supply of integrated business solutions. During his time with Aldata, Mr. Thall spearheaded the company's initial entry into the US market and helped secure Aldata's first North American customers including Albertsons, Giant Eagle and Trader Joe's. Prior to joining Aldata, Mr. Thall served for five years as Executive Vice President at Manhattan Associates (NASDAQ: MANH), where he oversaw global operations, including the company's consulting and implementation practices. Mr. Thall has also held senior leadership positions with The Garr Consulting Group, an international supply chain consulting focused on the direct-to-consumer, retail, wholesale, distributor and consumer goods industries and Kurt Salmon Associates (KSA), a management consulting firm specializing in the consumer products, retail, and healthcare sectors. He has also been the CEO of NTA, a firm specializing in forecasting consumer demand employing artificial intelligence.

"Over the past year, LogFire has achieved significant success in recruiting tier one retail clients in both the US and South America. The company has also developed technically strong software and innovative solutions for currently implemented software that address the complex needs of retailers, distributors and suppliers both inside and outside the warehouse," said Mr. Thall. "LogFire has all the characteristics of an organization poised for accelerated growth, and I look forward to working closely with the company to help make it happen."

About LogFire
LogFire, LLC provides supply chain software and services for retail and consumer goods companies across the globe. Whether you are seeking to purchase, implement, maintain or optimize a warehouse management system (WMS), LogFire has the functional, technical and operational experience you need to help you exceed your goals. Whether working with industry leading packages or their own suite of products, the company combines passion and deep domain expertise to extract the full potential of every system implementation. Customers include The Home Depot (NASDAQ: HD), Hot Topic (NASDAQ: HOTT), and Macy's, Inc. (NASDAQ: M) For more information, visit:

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