SOURCE: Oracle Corporation

Oracle Corporation

September 27, 2011 08:00 ET

Retail Industry Executives to Focus on Strategies for Cross-Channel Growth at Oracle® OpenWorld 2011

Retail-Specific Program Expands to More Than 40 Sessions and Networking Events

REDWOOD SHORES, CA--(Marketwire - Sep 27, 2011) - Oracle (NASDAQ: ORCL)

News Facts

  • Retail executives will gather at the upcoming Oracle® OpenWorld conference, October 2 - 6, 2011 at Moscone Center in San Francisco to share insights and strategies on using integrated retail business applications, hardware and technology to create an experience platform ideally suited to their customers, growth strategy and brand promise.
  • Starbucks executives at Oracle OpenWorld 2011 will discuss how retailers are using retail business applications, customer relationship management (CRM) and engineered systems like Oracle Exadata to improve performance and deliver better visibility into the needs of customers and revenue opportunities.
  • Wipro is the exclusive sponsor of the Retail industry track which include more than 32 sessions throughout the week. Devoted to retail industry topics, these sessions will be led by executives from global retailers including Abercrombie & Fitch, Alltel, Grupo Pao de Acucar, Pennsylvania Liquor Control Board and VA Canteen Service.
  • Oracle ATG customers and solution experts will conduct sessions devoted to commerce platforms, including trends in cross-channel merchandising, mobile retailing, personalized offers, live help and more.
  • In a new "Retail Row" shopping mall housed in Moscone Conference Center North, Oracle customers including American Airlines, Lenovo, National Geographic, Puma, Verizon and others will sell products and services to the anticipated 45,000 Oracle OpenWorld attendees from around the world.
  • Retail@Work returns to the Oracle OpenWorld bookstore this year, continuing a popular showcase of Oracle Retail store solutions at work completing transactions and tracking inventory in a bustling store environment.
  • An Oracle Retail demonstration area will provide attendees an opportunity to see new retail features and functionality and talk with the experts behind Oracle's renowned retail applications.

Supporting Quote

  • "Oracle OpenWorld 2011 gives retailers access to the top experts in their industry," said Rose Spicer, Senior Director of Americas Retail Marketing, Oracle. "At the center of many of those conversations will be strategies for connecting and personalizing customer experiences at every touchpoint and leveraging those customer touchpoints to help grow your business."

Supporting Resources

About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide -- including fashion, hardlines, grocery and specialty retailers -- use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

About Oracle OpenWorld
Oracle OpenWorld San Francisco, the information technology event dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs, draws more than 45,000 attendees from 117 countries. Oracle OpenWorld 2011 offers more than 2000 educational sessions, 400 product demos, exhibitions from 450 partners showcasing applications, middleware, database, server and storage systems, industries, management and infrastructure -- all engineered for innovation. Oracle OpenWorld 2011 is being held October 2-6 at The Moscone Center in San Francisco. For more information or to register please visit Watch Oracle OpenWorld live on YouTube for keynotes, sessions and more at

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit our Web site at

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