SOURCE: Business Valuation Resources, LLC (BVR)

The Licensing Letter Newsletter

June 13, 2013 11:20 ET

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter

NEW YORK, NY--(Marketwired - June 13, 2013) - Retail sales of licensed merchandise worldwide increased 1.6% in 2012, rising to $153.2 from $150.8 billion, according to The Licensing Letter, the leading source for data about the business of licensing since 1977.

The regions showing the largest annual rise in retail sales of licensed goods were the still-emerging areas of Central and Eastern Europe, up 6.4% in 2012; Latin America, up 4.5%; and the Middle East and Africa, up 4.3%. Asia also saw increases in retail sales of licensed goods of 1.7% in 2012, with strong sales in China, India, Southeast Asia, and Korea tempered by continued struggles in Japan.

As expected, the so-called BRIC countries (Brazil, Russia, India, China) all ranked among the top 10 as measured by their rates of growth in retail sales of licensed merchandise. Collectively, the four territories registered an increase in retail sales of licensed goods of about 8.0%, far above the global growth rate.

"With just over $8 billion in retail sales for all four together, their combined share of global retail sales of licensed merchandise is just over 5%," says Ira Mayer, Publisher and Executive Editor of The Licensing Letter. "But those are markets where retail and media infrastructure are changing rapidly in ways that support the growth of the licensing business."

Some economic analysts are starting to refer to the world's fastest-emerging economies together as the BRICT block, adding Turkey to the other four. "With a 6.9% increase in retail sales of licensed goods in 2012, Turkey joined the others among the global top 10 -- as measured by licensing growth -- for the first time last year," adds Mayer. "Many eyes are trained on that market."

The U.S. and Canada, which together accounted for 62.2% of the worldwide total, saw retail sales of licensed merchandise grow 2.1%, to $95.4 billion -- up from $93.8 billion in 2011.

Western Europe was down 0.3% for the year overall, with the fortunes of southern and northern countries differing significantly. "Greece, Italy, Spain, and Portugal all suffered terrible economic times," notes Mayer. "Northern Europe fared better, with the German-speaking and some of the Nordic countries among the pockets of strength. France also saw sales rise."

In Australia and New Zealand, retail sales of licensed merchandise underperformed the economy as a whole, declining 1.6%.

Licensing data for 49 countries is available in the The Licensing Letter's newly updated study, "International Licensing: A Status Report.

About The Licensing Letter

The Licensing Letter delivers retail sales data, news of deals, contact information, and trend analysis to owners of intellectual property, their agents, retailers, and the manufacturers who market licensed merchandise. The twice-monthly newsletter, as well as "International Licensing: A Status Report," are published by EPM -- a division of Business Valuation Resources.

Contact Information

  • For more information, please contact
    Ira Mayer
    The Licensing Letter
    212-941-1633, ext. 27