SOURCE: BrightEdge

BrightEdge SEO Platform

January 11, 2011 10:20 ET

Retailer HMX Group Selects BrightEdge to Raise Search Rankings

Successful SEO Strategy Increases Online Awareness for America's Leading Tailored Clothing and Sportswear Company

NEW YORK, NY--(Marketwire - January 11, 2011) - HMX Group, America's leading tailored clothing and sportswear company, has selected BrightEdge, the enterprise-class search engine optimization platform (SEO platform), to increase online awareness for HMX Group's fine clothing brands that include Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Exclusively Misook, Christopher Blue, Worn and Sansabelt.

Because HMX Group competes against many of the nation's best-known clothing companies, a vigorous SEO strategy is essential to make measurable improvements to its organic search results. HMX Group selected BrightEdge because of its ease of use and superior Customer Success program, allowing its online marketing team to make immediate enhancements to its SEO strategy.

"In our highly competitive market, we need continuous, well-defined and actionable SEO insights. With BrightEdge, we immediately saw opportunities to raise our search rankings," said Tom Hassell, VP of Planning and E-Commerce, HMX Group. "BrightEdge was the obvious choice because its easy-to-understand interface and Customer Success team gave us exactly what we needed to get up and running right out of the gate."

"We are thrilled that HMX Group is getting great results so quickly and picked BrightEdge's SEO platform," said Jim Yu, CEO, BrightEdge. "This selection again demonstrates our clear leadership as the best choice for companies that want to drive revenue from organic search rankings, regardless of the depth of experience with SEO or the level of competition in their market."

For more information on BrightEdge's SEO Platform, please visit

About HMX Group, LLC
HMX Group is America's leading tailored clothing company, with a diverse portfolio of brands, both owned and licensed, that are distributed through all domestic retail channels and internationally. HMX Group most prominent brands include Hickey Freeman, Hart Schaffner Marx, Coppley, Monarchy, Christopher Blue, Exclusively Misook, Bobby Jones, Worn, Jack Nicklaus, Sansabelt and Austin Reed.

About BrightEdge
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

For more information, please visit

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