SOURCE: StrongMail Systems

October 13, 2008 08:00 ET

Retailers Can Generate $2.9 Million in Additional Revenue With Transactional Email According to New Analyst Research

Marketers Using a Dedicated Commercial On-Premise System Generate More Revenue Than Other Deployment Options

REDWOOD CITY, CA--(Marketwire - October 13, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by StrongMail Systems. The study, which draws on an extensive survey of email marketing executives, also finds that companies employing a dedicated commercial on-premise system for transactional email generate more revenue than other deployment options.

With the highest open and click-through rates of any type of email and volume rates set to double by 2012, transactional email represents a powerful channel for increasing revenue through the addition of relevant cross and up-sell promotions. More importantly, it is an existing channel that can be readily leveraged for marketing, brand building and customer retention. According to the study, 60% of email marketers are already driving new revenue with transactional email. Additionally, the study finds that marketers using a dedicated commercial on-premise system like StrongMail Transactional Email Server generate 68% more additional revenue than other methods or systems specially designed for batch email marketing.

"Marketers must consider bolstering their transactional sending infrastructure, include revenue generating mechanisms such as ads and offers in these messages and centralize the ownership of the enterprises' transactional messaging efforts," the study reports. "Such tactics are essential to driving ancillary email revenues and provide additional insight into understanding and optimizing customer engagement."

The study recommends centralizing ownership of marketing and transactional email within marketing in order to gain efficiencies, facilitate coordination across channels and optimize marketing programs for transactional messages. With 60% of marketers having limited or no access to reporting for transactional email, the study also stresses the importance of having centralized reporting across marketing and transactional email. StrongMail's centralized email platform with dedicated solutions for marketing and transactional email provides marketers with the advanced functionality and cross-channel reporting that is needed to maximize the revenue-generating potential of transactional email.

Key Survey Findings

--  The average retailer can generate $2.9 million annually in additional
    revenue from transactional email
--  60% of survey respondents are driving new revenue with transactional
    email
--  Marketers using a dedicated commercial transactional email system
    drive 68% more additional revenue
--  60% of marketers have limited or no visibility into performance data
    for transactional email
    

"At a time when marketers are looking to drive the most ROI from their email programs, transactional email offers an obvious and extremely effective channel for driving revenue, which is why we continue to see strong demand for our centralized email platform," said Ryan Deutsch, senior director of market strategy at StrongMail Systems. "If you're not taking advantage of transactional email for marketing purposes, this report confirms that you're leaving money on the table -- $2.9 million to be exact. By providing marketers with the advanced capabilities and centralized reporting that the study recommends, StrongMail makes it possible for companies to leverage the full revenue and brand-building opportunity presented by transactional email."

Transactional Email Research Study Availability

The complete, 15-page study is available for download from the StrongMail website at: http://www.strongmail.com/resources/whitepapers/wp-jupiter-tx-study.php

Register for the Live Webinar on October 22

In this interactive webinar hosted by StrongMail, David Daniels will present an in-depth analysis of the research findings and StrongMail's resident email marketing expert will offer practical best practices for implementing a successful marketing program for transactional email.

   Webinar: "Monetizing Transactional Email: New Analyst Research and
            Practical Tips"
   Date: Wednesday, October 22, 2008
   Time: 8:00am PT / 11:00am ET
   Free Registration: http://www.strongmail.com/monetize

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.