SOURCE: MyBuys, Inc.

MyBuys, Inc.

December 20, 2011 07:00 ET

Retailers Personalizing With MyBuys Gain Advantage in Online Holiday Sales

Personalization Helps Retailers' Top National Averages by Nearly 7% During Black Friday and Cyber Monday Weekend

SAN MATEO, CA--(Marketwire - Dec 20, 2011) - MyBuys, the leading provider of cross-channel personalization services for retailers, today announced online retail sales figures for the 2011 Black Friday/Cyber Monday weekend. Representing sales activity from hundreds of retailers, online revenue for clients of MyBuys personalization services was up 26% on Black Friday/Cyber Monday weekend, compared with the same year ago period. Nationwide, online sales were up 19.6% year-over-year according to comScore, Inc. making the sales gain for MyBuys clients more than 6% higher than the national increase.

"The total revenue from online sales from Black Friday to Cyber Monday has grown steadily year over year and it looks like 2011 will be another solid holiday shopping season as shoppers benefit from an increasingly better online experience," said Robert Cell, CEO of MyBuys. "It is exciting to see our clients achieve the significant lift in sales when compared to the national average, exemplifying the power of MyBuys personalization services."

Key Stats: 2011 vs. 2010 Year over Year Sales Increase*

Source:
comScore, Inc.
Year over Year Sales Increase With MyBuys Difference with MyBuys Personalization
Thanksgiving Day ↑ 18% ↑ 27% ↑ 9%
Black Friday ↑ 26% ↑ 28% ↑ 2%
Thanksgiving Weekend ↑ 16% ↑ 23% ↑ 7%
Cyber Monday ↑ 22% ↑ 26% ↑ 4%

*comScore, Inc. (2011, December 11). U.S. Online Holiday Spending Approaches $25 Billion for the Season, Up 15 Percent vs. Year Ago [Press release].
Retrieved from: http://www.comscore.com/Press_Events/Press_Releases/2011/12/U.S._Online_Holiday_Spending_Approaches_25_Billion_for_the_Season

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers. We help them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, then updating these unique insights continually to present these shoppers with the most compelling recommendations and offers. We coordinate the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011.

Contact Information

  • Contact:
    Neil Patil
    SVP Marketing
    MyBuys
    650.544.2390
    Email Contact