SOURCE: PivotLink

PivotLink

October 08, 2013 15:22 ET

Retailers Reveal Customer Analytics Best Practices in Marketing Intelligence Online Summit Oct. 16th

SAN FRANCISCO, CA--(Marketwired - Oct 8, 2013) - Join marketers from apparel, sporting goods, home décor, home furnishings and other retail segments to explore the strategies and best practices that are transforming consumer marketing. From the metrics that really matter to analytic solutions that help business users unify and contextualize customer data, this virtual event explains how to spend more on marketing that works.

What: 2013 Marketing Intelligence Online Summit presented by PivotLink
When: Wed., Oct. 16, 2013, 10:00 a.m. - 1:00 p.m. PDT
Who: Marketers at all levels who are looking for new strategies and solutions to attract, retain and win-back customers
Register: http://bit.ly/pivotlinksummit

Featured! Thought Leaders Panel: Best practices in marketing effectiveness and spend optimization
Retail executives share their marketing experiences, challenges and tips:

  • Gary King, former EVP and CIO of Chico's FAS, will lead a discussion with:
  • Rob Bowers, strategy, Total Hockey;
  • Peter Leech, managing director, The Partnering Group, former CMO of OnlineShoes.com and Hanover Direct;
  • Kaitlin Moughty, director of marketing, Freshpair;
  • Shelley Nandkeolyar, founder, president & CEO, The Ivory Company and board member emeritus, shop.org.

Sessions will tackle the most pressing topics for the CMO's office, such as customer acquisition, attribution, affinity, loyalty and more:

Marketing Intelligence: Revolutionizing Retail;
Marketing Intelligence Labs: The latest and hottest technology innovations shaking up consumer marketing;
Marketing in Action: Demonstrates how retailers optimize marketing effectiveness and determine break-even points by using PivotLink Customer PerformanceMETRIX™ to measure customers' similarities and differences based on marketing response, purchases, visits and demographics;
Merchandising in Action: See how retailers improve sales, streamline operations and defend against competitors using PivotLink RetailMETRIX™.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.

PivotLink, Customer PerformanceMETRIX and RetailMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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