Rethink Breast Cancer

Rethink Breast Cancer

October 17, 2012 11:00 ET

Rethink Breast Cancer Hosts Calgary's Coolest Annual Fundraiser, BOOBYBALL. Come Glamping at CAMP BOOBY, October 25, 2012!

Get ready to eat, drink and kumbaya as Rethink Breast Cancer's Boobyball brings you this year's theme, Camp Booby!

CALGARY, ALBERTA--(Marketwire - Oct. 17, 2012) - Rethink Breast Cancer's not to be missed annual charity extravaganza, BOOBYBALL is set for Thursday, October 25 with a few remaining tickets on sale still at Setting hundreds of Calgary's hippest hipsters ablaze in nostalgia, this year's glam fest is taking you straight back to the good 'ol days of sleep-away camp. Hike up your shorts and get your glamp on for Camp Booby, where city swank beets bug-juice cocktails, boondoggle booty, tuck shop surprises and s'more- all in support of Rethink Breast Cancer.

Rethink Breast Cancer will be transforming Devonian Gardens, 400, 317 7 Ave. S.W, Calgary, AB, into the coolest camp scene in downtown Calgary. Guests will find themselves transported back to their best summer highlights and are encouraged to dress the part-with a sexy cocktail twist - break out your camp tee, glam out your plaid, and channel your inner bunking babe. More than 500 party campers will be entertained with s'mores, sing-a-longs, campfire and canoes, not to mention the musical styling of DJ Fayaz.

"Boobyball has grown over the past 11 years into the 'must attend' fundraiser for young philanthropists" says MJ Decoteau, executive director, Rethink Breast Cancer "This year's theme, Camp Booby, is such a fun way to get young people out in support of our important work with young women with breast cancer."

Led by Rethink Breast Cancer's BOOBYBALL co-chairs Tasha Westerman, Mandy Dinning and honorary chair, Tara Slone, this year's team of committed campers are guaranteeing ticket-holders have a night of throwback summer fun, while raising funds for an important cause. This year's goal is to raise $80,000. Proceeds from the event will help expand vital local programs for young women with breast cancer and develop and fund desperately needed new programs.

As a volunteer-run not-for-profit, Rethink Calgary is committed to ensuring that every dollar raised is invested into the following local programs:

  • Live, Laugh & Learn program, a monthly gathering to connect young women affected by breast cancer
  • Support Saturdays, a family-focused support program, where kids and partners get some much-deserved bonding and support too
  • Peer Support, which connects young women newly-diagnosed with breast cancer with a young woman who experienced breast cancer at a similar age and stage of life

CAMP BOOBY activities include:

  • VIP suites
  • Glamping area with makeup and hair
  • Three hole golf mini by IZOD
  • Flip books with a glampng twist
  • All you can eat Candy Bar
  • Seriously stocked silent auction table
  • Boobyball's infamous overnight survival packs (goody bags)

Supporters of Boobyball 11: CAMP BOOBY include:

Longview Systems, Investors Group, Transalta, AEM Dental, Summit Dental, IZOD, Shoppers Drug Mart, Newalta, PriceWaterhouseCoopers, GUESS by Marciano, Gaffrey Cline and Associates, CityTV, AdDrinx, Global Public Affairs, Big Rock, Merlo, Highwood Distillers, Choco Noir, ScotiaBank, Flare, LOULOU and Chatelaine.

For more information please visit:


Twitter: @rethinktweet

Hashtag: #CAMPBOOBYyyc

About Rethink Breast Cancer:

Rethink's mission is to continuously pioneer cutting-edge breast cancer education, support and research that speak fearlessly to the unique needs of young (or youngish) women. By taking a groundbreaking approach to all aspects of breast cancer - public awareness, medical research and fundraising - Rethink is a new breed of breast cancer charity and plays an important role in expanding support for the cause. For more information about Rethink please visit

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