Rethink Breast Cancer

Rethink Breast Cancer

October 06, 2009 10:00 ET

Rethink Breast Cancer Launches New Online Community for Canadians supports Canadians touched by HER2+ breast cancer

TORONTO, ONTARIO--(Marketwire - Oct. 5, 2009) -

Editors Note: There is a photo and a 2 videos associated with this Press Release.

Online communities are a powerful way for Canadians to share their personal stories and connect with one another. Today, Rethink Breast Cancer launches - a-first-of-its-kind social network site designed to empower Canadians touched by HER2+ breast cancer by providing a forum for them to tell their stories to a wide network of supporters.

"We know that many people affected by breast cancer find fulfillment and support by sharing their experiences," said Alison Gordon, vice-president, Rethink. "Rethink is excited to launch because for the first time, Canadians touched by HER2+ breast cancer have their own space to share personal stories. The site also provides much needed community support to Canadians going through similar experiences."

Through, Canadians will be able to:

- Share their own stories by uploading text, photos and/or video contributions to the TellHER2 story gallery

- Access stories submitted by other Canadian women touched by HER2+ breast cancer, as well as those of their friends, family and health care providers

- Provide support and encouragement by commenting on the stories of other Canadians

- Develop individual communities by reading, linking and commenting on existing stories

- Learn more about HER2+ breast cancer and Rethink

- Search for relatable stories by using a variety of search criteria

-- For instance, to find stories that capture a specific mood or emotion, such as "hopeful" or "frustrated," users can sort stories by feeling

-- To find stories by women in a specific age range, users can sort by age

-- To view stories from a specific region, users can sort stories by location

"I think many women living with breast cancer want a place to find support, information and hope," said Karen Stowe, a Toronto-based mother of three who was diagnosed with HER2+ breast cancer a year ago. " is a great support network - It's so nice to talk to other women who 'get it' because they're living it too."

To watch and read stories about Canadians touched by HER2+ breast cancer, please click on the following link:

To view the videos associated with this press release, please visit the following link:

To view the photos associated with this press release, please visit the following link:

HER2+ breast cancer affects approximately 20 to 30 per cent of breast cancer patients,(i) which means that right now, upwards of 5,000 women in Canada are fighting this devastating disease.(ii)

Rethink has developed this online community in partnership with Roche Canada, which introduced the first treatment for HER2+ breast cancer ten years ago. For more information about breast cancer please visit

About Rethink

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is thinking differently about how to beat breast cancer and is expanding support for the cause.

i Harries M, Smith I. The development and clinical use of trastuzumab (Herceptin). Endocr Relat Cancer 9: 75-85, 2002

ii Canadian Cancer Society's Steering Committee: Canadian Cancer Statistics 2009. Toronto: Canadian Cancer Society, 2009.

Contact Information

  • For more information about or to book an
    interview with a Rethink spokesperson, or a woman dealing
    HER2+ breast cancer please contact:
    Edelman, Julia Alter
    416-979-1120 ext. 340