SOURCE: Apex Media

June 24, 2009 14:33 ET

Retirement Living TV Names Apex as Their New Direct Response Agency

NEW YORK, NY--(Marketwire - June 24, 2009) - Retirement Living TV (RLTV) is pleased to appoint Apex Media, a Cross MediaWorks company as their direct response agency. Apex will be specifically handling short-form direct response and long-form paid programming media for RLTV and will report to Gig Barton, VP Advertising Sales and Sponsorships. Apex Media is one of America's leading full-service organizations for direct response advertising, that specialize in long (Infomercials), and short-form (direct response), religion, home shopping and special interest programs.

"Adults 50+ are a discerning and powerful group to target and we look forward to the results APEX's innovative concepts and creative ad campaigns will provide for our company and our consumers," says Barton.

RLTV is the only cable network that is dedicated to the 50+ demographic, a valuable and much sought after audience for paid programming producers. "This new strategic relationship presents a very exciting opportunity for both RLTV and Apex Media," says Marc Krigsman, CEO of Cross MediaWorks. "The 50+ market is a key demographic for companies and organizations that want to reach an audience that now includes baby boomers with a direct-to-consumer advertising message and we couldn't more excited about what this relationship is going to mean to everyone."

RLTV CEO Brad Knight says the future is now for the network. "We are extremely excited about the future and equally excited about our partnership with Apex Media. Apex brings years of proven and successful experience in the media representation arena which provides RLTV with a veteran partner in the paid and direct marketing segments."

About Apex Media

Located in Scottsdale, AZ, Apex Media is one of America's leading full-service agencies for Direct Response advertising, specializing in long form and short form DRTV. www.apexmedia.com

About Retirement Living TV

Retirement Living TV (RLTV) is the only cable network dedicated to serving the needs of adults 50+ with information and entertainment that inspires and enhances the perception of aging. The network has Emmy award-winning programming that addresses a variety of subjects and genres including health, finance, travel, reality, comedy and drama. For more information, log onto WWW.RL.TV

Contact Information

  • For Apex Media:
    Joe Nicholson
    Cross MediaWorks
    972.529.8914
    Email Contact