SOURCE: Retirement Living TV

Retirement Living TV

August 17, 2009 16:12 ET

Retirement Living TV to Premiere Alzheimer's Disease Special

'Not Fade Away' Profiles Families and Updates Progress Toward Treatment and a Cure

BALTIMORE, MD--(Marketwire - August 17, 2009) - Retirement Living TV (RLTV), the only network dedicated to adults 50+, will air an exclusive television special, "Not Fade Away," on September 21 in conjunction with World Alzheimer's Day. Working in partnership with the National Cable & Telecommunications Association (NCTA) and the Blanchette Rockefeller Neuroscience Institute (BRNI), RLTV's documentary features personal stories of patients diagnosed with Alzheimer's disease and the cutting-edge science underway at BRNI to find a cure.

Over five million Americans live with this debilitating and fatal form of dementia. The documentary explores the lives impacted, such as Blanchette Hooker Rockefeller, mother of Senator Jay Rockefeller (D-WV). She died of Alzheimer's complications in 1992. Rockefeller founded BRNI in remembrance of his mother. It is the world's only non-profit institute dedicated to the study of both human memory and diseases of memory.

"I applaud RLTV's and the cable industry's commitment to helping raise awareness around Alzheimer's disease," said Senator Rockefeller. "'Not Fade Away' reminds all of us of the devastation that this disease inflicts on millions of people each day, and the families who must provide for their loving, long-term care. Importantly, the program also highlights the hope that we can all take from the research being conducted at BRNI -- research that I'm very proud is contributing to one day finding a cure."

"Not Fade Away" will air exclusively on RLTV and on the Video on Demand and online platforms of its affiliates. Due to the relevance of the content, RLTV will feature additional airings over the coming months. The only television network created for adults 50+, RLTV provides entertainment and information on a variety of critical issues specific to the Baby Boomer audience, many of whom are dealing with elderly relatives.

"RLTV's 'Not Fade Away' is an example of our commitment to bring the important issues of healthcare and aging to light," said John Erickson, founder of RLTV. "We are pleased to work with BRNI to help educate consumers about Alzheimer's disease."

About Retirement Living TV

Retirement Living TV (RLTV) is the only cable network dedicated to serving the needs of adults 50+ with information and entertainment that inspires and enhances the perception of aging. The network has Emmy award-winning programming that addresses a variety of subjects and genres including health, finance, travel, reality, comedy and drama. It is RLTV's vision to be the top television network, online destination and media brand for adults 50+. For more information, log on to WWW.RL.TV.

Contact Information

  • Contact information:

    Shera Higgs Thompson
    Retirement Living TV
    410.402.9656 (office)
    443.841.5313 (cell)

    Priscilla Clarke
    202.723.2200 (office)
    240.476.9643 (cell)