American Express Canada

American Express Canada

September 30, 2010 07:00 ET

Retransmission-Media Advisory: The Eiffel Tower in Toronto? American Express Makes it Possible With Sponsored Art Installation

TORONTO, ONTARIO--(Marketwire - Sept. 30, 2010) -

Attention: Assignment Editors / News Desk / Photo Editors

Art lovers, travel enthusiasts and rewards junkies will unite for the unveiling of a one-of-a-kind art installation made entirely out of canned goods. On September 30 at the Yonge and Eglinton Centre, thousands of cans will be transformed into a 16-foot replica of the Eiffel Tower to mark the official launch of the American Express Gold Rewards Card™.

The American Express-sponsored installation symbolizes what's possible with this new concept in travel rewards. With double reward point accumulation on everyday purchases like gas, grocery and drugstore, the American Express Gold Rewards Card™ can quickly transform cans into vacations. The new Card is also designed to give Cardmembers unprecedented choice and flexibility when redeeming points, and freedom from restrictions associated with other programs. 

What: Unveiling of Eiffel Tower "Can Installation" to launch the new American Express Gold Rewards Card™

When: Thursday, September 30, 2010 7 a.m. – 12 noon 

Where: Yonge Eglinton Centre -- Pedestrian Square (N/W corner of Yonge and Eglinton) Toronto, ON

Interview Opportunities: 

• Julia Dimon – Renowned travel personality, international TV host, travel writer, blogger and self-diagnosed travel junkie 

• Barclay Hancock – Director of Charge Cards, American Express 

• Photo Opportunity – American Express sponsored art installation: 16 foot Eiffel Tower constructed of canned goods. 

Contact Information

  • For additional details, or to confirm interviews
    please contact:
    Danna Barak for American Express