CHICAGO, IL--(Marketwired - June 20, 2016) - Retrofit, a leading provider of weight-management and disease-prevention solutions, has expanded its sales team and added top talent with the appointment of Risa Greendlinger as national sales director. The organization also has appointed Sarah Steger as sales director for the Southeast region.
"These strategic hires demonstrate the tremendous growth Retrofit has experienced in the weight-loss and disease-prevention space," said Mary Pigatti, CEO, Retrofit. "I am thrilled to have additional talented professionals join our ranks and contribute to the positive momentum the organization is experiencing."
Greendlinger, who is based in Boston, is a seasoned professional who will lead Retrofit's sales efforts in the U.S. Prior to joining Retrofit, Greendlinger founded Athena Consulting, a sales and marketing consulting firm. She also served as a national sales manager for Ceridian Corporation where she managed the organization's largest contract. Greendlinger holds a bachelor's degree from Wellesley College and a Master of Public Administration degree from Columbia University's School of International and Public Affairs. In her new role, Greendlinger will focus on serving Taft-Hartley, universities and health-care systems.
Steger, who is based in Chicago, joined Retrofit in March 2015, as a sales associate. Prior to joining Retrofit, Steger worked at The Vitality Group, a provider of health and well-being programs. She also studied obesity as a research assistant for University of Wisconsin Health. In addition, Steger earned her bachelor's degree from the University of Wisconsin-Madison. Steger's focus at Retrofit will be large employer groups throughout the Southeast.
Both bring a proven track record as strategic sales professionals with a deep knowledge of the health-care industry and a specialty in understanding health-care market trends, regulations, challenges and business issues.
"Risa and Sarah are skilled leaders with a tremendous amount of experience, professionalism and intellectual curiosity," said Matthew Schoenthaler, vice president of sales. "They will use this background to further expand Retrofit's presence and delivery our industry-leading weight-loss outcomes and sustainable results to the employer and partner arenas."
Retrofit offers weight-management and disease-prevention solutions that help tackle obesity and related conditions and deliver proven outcomes and lasting results. Eighty-eight percent of Retrofit participants lose weight and 81 percent keep it off 12 months later. Retrofit clients also are two times happier than those on other weight-loss programs, according to a recent customer satisfaction survey. Retrofit contributes its success to five key factors: 1) a scientifically based program design; 2) highly credentialed experts who drive a personalized experience and true engagement; 3) a data-driven, high-tech/ high-touch approach; 4) the adaptability of the program to integrate or run discreetly within broader wellness ecosystems, and 5) "happiness delivered" with proven outcomes that transform lives.