SOURCE: Qvidian


April 15, 2013 08:30 ET

Return Path Selects Qvidian Sales Playbooks & Analytics to Improve Win Rates

Qvidian's Dynamic Sales Enablement Solution Streamlines Sales Complexity Into an Interactive, Repeatable Process

LOWELL, MA--(Marketwired - Apr 15, 2013) -  Qvidian, the leader in sales enablement applications for intelligent selling, announced today that Return Path, the global leader in email intelligence, will use the Qvidian Sales Playbooks & Analytics application to empower its sales team with an automated, streamlined, consistent sales process.

"With a global sales team that spans 12 offices in 9 countries the complexity in selling our email intelligence products is high, and that makes it difficult to maintain consistency in sales messaging," said John Arnold, Director of Sales Training. "Qvidian Sales Playbooks & Analytics will not only provide sales reps with a consistent, simplified sales process that serves up the right content at the right time within, but also allows us to better train reps, measure performance and increase win rates."

Qvidian Sales Playbooks & Analytics will give Return Path a dynamic guided selling platform which provides the most relevant, real-time, deal-specific content from any location, as well as tools, coaching and corporate-wide best practices to more quickly close deals. Users will access the application from the familiar interface, either on their laptop or mobile device.

"Global companies like Return Path are under increasing pressure to accelerate revenues, and Qvidian provides them a proven method to increase sales effectiveness in a dynamic business environment where strategies can change on a dime," said Lewis Miller, President of Qvidian. "We look forward to helping Return Path continue on its rapid pace of growth."

About Sales Playbook & Analytics
Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly integrated with, that helps sales and marketing leaders streamline and reinforce a company's sales process to accelerate business growth and improve sales team productivity and effectiveness. Accelerating the ability for salespeople to close more deals, Qvidian Sales Playbooks replicates a consistent sales process across an organization and delivers the right content and coaching for each step of the sales process.

About Qvidian -- Empowering Sales Enablement Leaders
Qvidian provides cloud-based sales enablement applications that empower marketing and sales teams to accelerate growth, improve sales team productivity & effectiveness, and close more deals. Over 1,200 companies leverage Qvidian's Proposal Automation and Sales Playbooks solutions to keep their salespeople selling by accelerating the production of winning sales documents and streamlining sales complexity into an interactive, repeatable process. For more information, visit or call 1-800-272-0047.

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    Betsey Rogers
    Red Javelin Communications, Inc.
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