SOURCE: StrongMail Systems

April 21, 2008 08:00 ET Selects StrongMail to Optimize Marketing and Transactional Email

StrongMail's On-Premise Solutions to Enable Leading People Search Site to Better Serve Its 37 Million Members With Dynamic, Targeted and Reliable Email Communications

REDWOOD CITY, CA--(Marketwire - April 21, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that, the leading website for helping adults find, reconnect and keep in touch with their friends and family, has selected StrongMail to power its marketing and transactional email. By replacing its existing custom-built email application with StrongMail, will be able to better serve its members with more reliable and targeted email communications based on member activity and preferences.

With 37 million registered users and more than one million new members added each month, has been listed by Media Metrix as one of the top-ranked people search and social networking sites. Email plays a vital role in keeping members informed of new search matches, "Who's Searching for You?" alerts, messages, profile views and other user activity, plus regular notifications of new and existing features and other valuable information for enhancing each member's search experience.

In order to support is rapid membership growth, identified StrongMail as the most comprehensive on-premise email platform that could easily scale with its escalating volumes while providing the advanced targeting and data integration it needed to deliver relevant content across its service-based and promotional messages. is also taking advantage of StrongMail's delivery services to further enhance email deliverability.

"As a people search company, is all about connecting and nurturing human relationships, and StrongMail will help strengthen those connections with relevant emails that keep our members informed and engaged," said Jeffrey Tinsley, CEO at "StrongMail provides us with a powerful email platform that ensures the prompt and reliable delivery of all our service-based and marketing emails today and in the future."

StrongMail offers superior bounce management and real-time visibility into deliverability and results, which will enable to better manage its email programs. Additionally, as a fully supported, commercial-grade solution, StrongMail will eliminate a significant IT burden that was required to keep's prior custom-built email solution up-and-running and up-to-date. The ease of use and flexibility of StrongMail's solutions will also enable to respond to market demands more quickly and effectively.

"StrongMail has become a popular choice for Web 2.0 companies like, because we alone offer a complete and cost-effective on-premise solution that is capable of handling all of their customer email -- whether marketing, transactional or other service-based messages," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "By selecting StrongMail, will now have the ability to send the kind of highly relevant and targeted emails that users of social media respond to and expect."

About is the leader in helping adults find and reconnect with old friends, relatives, classmates or anyone, as well as keep in touch with everyone they care about. Launched in 2002 by Jeffrey Tinsley, the company has continually introduced novel features and attracted an older U.S.-based audience that sets it apart from other people search and social networking sites. A privately held company, is based in Los Angeles, California. For more information, please visit

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit