SOURCE: Buckle

March 05, 2007 12:35 ET

Rev Up Your Style With Buckle and Schwinn®

350+ Buckle Stores Offer Chance to Win Schwinn Scooters in March Sweepstakes

KEARNEY, NE -- (MARKET WIRE) -- March 5, 2007 -- Taking a test drive takes on new meaning in the BKE/ Rev Up Your Style Sweepstakes. That's because specialty retailer Buckle (NYSE: BKE) has partnered with Schwinn Motor Scooters® to launch a national consumer promotion and scooter giveaway, taking place March 7-28, 2007.

Buckle store guests who try on BKE jeans, shorts, tops, or shoes anytime between March 7-28, 2007 will receive a pull-tab game card which provides online instructions for entering to win one of five Schwinn scooters, as well as a chance to receive 10% - 25% off BKE merchandise. "Schwinn is a great fit for Buckle. Both brands are all-American and exude great style," says Ginny Caggiano, Marketing Consultant to Buckle. "It's been a pleasure working with Schwinn and the scooters they're supplying for the sweepstakes are terrific."

"This is a great campaign that can drive customers through our dealers' doors," said George Simone, Vice President, Schwinn Motor Sports. "Buckle is a great way for us to reach younger consumers."

Buckle.com's homepage will feature the BKE/Rev Up Your Style Sweepstakes and promote an interactive game in which online guests can customize a Schwinn scooter and race it against four other virtual Schwinn scooters for a chance to win a scooter and other instant prizes.

With more than 350 retail locations across 38 states, Buckle sells on-trend apparel, footwear, and accessories for young men and women. Known as a denim destination, the store carries a wide selection of fits, styles, and finishes from leading denim brands, including their exclusive brand, BKE.

About Buckle

Specialty retailer Buckle caters to style-conscious young men and women who seek to express their individuality through fashion. Headquartered in Kearney, Nebraska, Buckle currently operates more than 350 stores in 38 states and is traded under the symbol BKE on the New York Stock Exchange. For more information, please visit www.buckle.com/scooter.

About Schwinn Motor Scooters

Schwinn, the 112-year-old manufacturer of one of the best-known and most-respected brands in bicycles, introduced the first models of its line of four-stroke gas-powered motor scooters in 2005. Schwinn Motor Scooters currently offers five 50cc models and two 150cc models. For more information, please visit schwinnscooters.com.

Contact Information

  • For further information, please contact:
    Stacy Snyder
    Nicole Munder Fashion PR
    Email Contact
    (561) 585-2326