SOURCE: RevContent


November 01, 2015 14:00 ET

Revcontent Bridges Web Content Divide

CEO John Lemp Unites Two Advertising Groups, Driving Revenue

SARASOTA, FL--(Marketwired - Nov 1, 2015) - Not long ago, the Internet was known by an ironic phrase: the information superhighway. Given the limitations of kilobits-per-second download speeds, the phrase was something of a joke. Instead of a lightning fast expressway, the Internet was a giant digital bottleneck.

However, with average U.S. Internet speeds up to 11.9 megabits per second, attention on digital infrastructure is rapidly shifting from highways to bridges -- specifically the gulf that's growing between affiliate advertisers and online advertisers. In the quest for brands to deliver timely, relevant, and engaging online advertising to customers -- and not just generate an easily dismissed banner ad or button -- the two groups are turning to companies like Sarasota, Florida-based Revcontent to bridge the gap.

As a leading content monetization network, Revcontent and leader John Lemp, is revolutionizing digital advertising by using advanced computer algorithms to create native content that integrates seamlessly into a curator's website without the appearance of it being a peripheral distraction. The result for the consumer is a more authentic experience that attracts eyeballs and mouse clicks. Considering that native ads are viewed 53 percent more often than banner ads, yielding an 82 percent brand lift, content recommendation and similar consumer-relevant promoted stories are fast becoming advertisers' go-to tool in attracting customers for life. Affiliate advertisers, third-party companies that publicize on behalf of other brands for a fee, stand to benefit as well.

"In the last 20 years, affiliate online advertising has matured considerably; long gone are the dotcom days where some affiliates gave the industry a bad rap due to questionable marketing tactics," said Revcontent CEO, John Lemp. "Today, with affiliate advertising worth nearly $5 billion, it's clear this type of marketing solution has proven its worth. Native advertising solutions like the ones my company excels at delivering are key to helping affiliate advertisers and online advertisers better integrate, allowing small businesses to compete effectively with much larger competitors."

Founded in 2014, much of Revcontent's impressive early success -- achieving 100 billion content recommendations per month and a 900 percent increase in growth -- rests with company founder John Lemp and his commitment to "save the world" by saving "innovation." His mission since day one has been to empower companies that create markets based on performance and not oligarchy. This type of corporate democratization means that, "when anyone can be successful, everyone will be successful."

Lemp is also the 2002 founder of Clickbooth and Integraclick, LLC., two companies dedicated to creating customized online marketing solutions. A graduate of the Rochester Institute of Technology, Lemp has a BS in Information Technology and a Minor in Psychology. That dual skill set infuses much of Lemp's business acumen today as it's the cornerstone behind returning high quality advertising content to the valued position it deserves. Thanks to his efforts Revcontent's exclusive network means that up to 98 percent of the sites that apply are denied, reducing bounce rates and enhancing engagement.

"It's truly been an inspiring experience working with John. I'm confident that through his steadfast leadership and passionate dedication to the native advertising cause, the gap between affiliate advertisers and online advertisers will be closed," said Richard Iwanik-Marques, Revcontent's vice president of operations. "And a more genuine online advertising experience will result."

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